Role Summary
We are looking for a creative, self-driven and performance-oriented Digital Marketing Executive to manage our complete online presence and support lead generation activities. The ideal candidate should be capable of independently handling social media platforms, creating engaging content, designing graphics, editing videos, supporting paid campaigns and executing digital outreach.
Key Responsibilities
- Manage and grow all social media platforms including LinkedIn, Facebook, Instagram, YouTube, X (Twitter), Threads and other relevant networking platforms.
- Create monthly content calendars aligned with business goals.
- Develop original content including captions, blogs, articles, case studies and website content without relying on AI-generated copy.
- Design professional marketing creatives, banners, brochures, social media posts and presentations.
- Edit short-form and long-form videos for YouTube, Instagram Reels, LinkedIn and promotional campaigns.
- Coordinate with the IT and software team for website updates, landing pages and campaign assets.
- Plan and execute email marketing campaigns, newsletters and customer engagement campaigns.
- Handle WhatsApp outreach campaigns while maintaining professional communication standards.
- Support Meta, Google and LinkedIn advertising campaigns including audience selection, campaign setup, monitoring and optimization.
- Monitor analytics, prepare monthly reports and recommend improvements. Maintain brand consistency across all digital channels.
- Research competitors, market trends and customer behavior to generate new marketing ideas
Required Skills
- Intermediate-level graphic designing (Canva, Adobe Photoshop, Illustrator or equivalent).
- Intermediate-level video editing (Premiere Pro, CapCut, DaVinci Resolve or similar).
- Excellent creative writing and storytelling skills.
- Knowledge of SEO fundamentals and website content optimization.
- Basic understanding of Meta Ads, Google Ads and LinkedIn Ads.
- Knowledge of email marketing tools and CRM platforms.
- Understanding of WhatsApp Business communication and outreach.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, IT or related field.
- 1–3 years of experience in digital marketing or social media management (Freshers with strong portfolios may also apply).
- Portfolio of social media work, graphic designs or video projects is preferred.
Key Performance Indicators (KPIs)
- Social media growth and engagement.
- Qualified lead generation.
- Content quality and publishing consistency.
- Campaign ROI and conversion improvement.
- Email campaign performance.
- Brand visibility and audience growth.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Food provided
- Paid sick time
- Provident Fund
Ability to commute/relocate:
- Hosur Industrial Complex, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What's your salary expectation?
- What's your current salary?
- What's your current notice period?
Experience:
- Digital marketing: 1 year (Required)
Language:
Work Location: In person
