Company Description
We at Prometteur Solutions Pvt. Ltd. are a team of IT experts, who came with a promise of delivering technology-empowered business solutions. We provide world-class software and web development services that focus on playing a supportive role to your business and its holistic growth. Our highly-skilled associates and global delivery capabilities ensure the accessibility and scale to align client's technology solutions with their business needs. Our offerings span the entire IT lifecycle: from Consulting through Packaged, Custom, and Cloud Applications as well as a variety of Infrastructure Services.
Job Description
Key Responsibilities
1. Brand Strategy Development
- Define brand positioning, mission, vision, and core values
- Identify target audience segments and craft relevant brand narratives
- Develop differentiated messaging frameworks aligned with business goals
2. Brand Voice & Messaging
- Create and document brand voice (tone, personality, language principles)
- Develop messaging hierarchies (taglines, value propositions, key messages)
- Ensure consistency across all written communication (website, ads, product, social)
3. Identity System Design
- Build comprehensive brand identity systems (visual + verbal)
- Define typography, color systems, iconography, imagery direction, and layout principles
- Create scalable design systems and brand guidelines for cross-team usage
4. Cross-Functional Alignment
- Collaborate with design, marketing, product, and leadership teams
- Ensure brand consistency across campaigns, product experiences, and sales materials
- Translate strategy into actionable creative direction
5. Brand Governance & Evolution
- Maintain and update brand guidelines as the company evolves
- Audit brand usage across channels and ensure adherence
- Continuously refine brand positioning based on market feedback and trends
Required Skills & Experience
- 4+ years in brand strategy, branding, or communications roles
- Strong understanding of brand positioning, storytelling, and consumer psychology
- Proven experience in building brand voice and identity systems
- Ability to translate abstract ideas into structured frameworks Core Competencies
- Strategic thinking and structured problem-solving
- Strong writing and storytelling ability
- High attention to detail and consistency
- Ability to balance creativity with business objectives Good to Have
- Experience working with B2B, SaaS, or technology brands
- Exposure to UX writing or product messaging
- Familiarity with design tools (Figma, Adobe Suite)
- Experience in rebranding or brand transformation projects Key Deliverables
- Brand positioning and narrative frameworks
- Brand voice and tone guidelines
- Messaging architecture (value propositions, taglines, key statements)
- Comprehensive brand identity guidelines
- Playbooks for consistent brand execution across teams
Qualifications
Education
- Bachelor’s in Graphic Design
- Bachelor’s in Visual Communication
- MBA (Marketing / Brand Management)
- Master’s in Branding or Strategic Communication
