About the role Build ResQBag's presence through creator partnerships and organic social growth in Bengaluru's food and sustainability community.
Responsibilities
- Identify and reach out to local micro-influencers (food, sustainability, HSR/Bengaluru lifestyle niches) for collabs and Rescue Bag trials
- Coordinate influencer visits to partner outlets, briefs, and content approvals
- Manage ResQBag's Instagram/social calendar in coordination with the video editor
- Track influencer performance (reach, saves, sign-ups, promo code usage)
- Stay on top of trending formats/audio and adapt them to ResQBag's brand voice ("rescued/surplus/neighbourhood," never "leftover/waste/cheap")
Requirements
- Active understanding of Instagram/YouTube creator ecosystem in Bengaluru
- Strong written communication for outreach and briefs
- Comfortable with basic outreach tracking (sheets/CRM)
- Interest in sustainability, F&B, or D2C marketing a plus
Nice to have
- Existing relationships with Bengaluru food/lifestyle creators
- On-camera comfort (can occasionally be the face of ResQBag content)
Work Location: Hybrid remote in Bengaluru, Karnataka 560102
