About Aethralife:
Aethralife is building a next-generation wellness platform focused on personalized nutrition, women's wellness, preventive health, and AI-enabled wellness journeys. Our vision is to create a science-backed ecosystem that empowers individuals to live healthier lives through personalized and accessible wellness solutions.
Role Description:
The Community Creation, Content & Wellness Engagement Lead – Nutrition Products is a full-time, on-site role based in Hyderabad. This role is responsible for building and nurturing a vibrant community around New Ventures’ nutrition products, both online and offline. The Lead will design and execute engagement initiatives, including community events, wellness workshops, and interactive programs that promote healthy lifestyles and product education. Day-to-day responsibilities include creating and curating content for social channels, community platforms, and newsletters, as well as responding to community feedback and inquiries in a timely, empathetic manner. The role will collaborate with marketing, product, and customer success teams to align messaging, gather insights from community interactions, and translate them into actionable improvements. The Lead will monitor engagement metrics, track wellness participation, and continuously refine strategies to deepen community trust and loyalty.
The ideal candidate would spend:
40% Community Building
- WhatsApp Community
- Founding Circle
- Webinar management
- Youtube Videos
- Community engagement
- Customer conversations
- Feedback collection
30% Content Creation
- LinkedIn posts
- Instagram/Facebook captions
- Blog writing
- Newsletter writing
- Webinar/Youtube content
20% Growth Activities
- Email campaigns
- Referral programs
- Influencer outreach
- Partnerships
10% Analytics
- Community growth
- Email performance
- Lead generation
- Content engagement
This role subtly communicates that:
- Content is wellness-focused
- Community is wellness-focused
- Engagement is a core responsibility
Qualifications and Background
- Strong Community Engagement and Community Management skills to design, launch, and sustain active, supportive communities around nutrition and wellness.
- Excellent Communication and Interpersonal Skills to connect with diverse community members, partners, and internal teams in a clear, inclusive, and empathetic way.
- Customer Service experience to handle inquiries, feedback, and concerns with professionalism, patience, and solution-oriented thinking.
- Proven experience creating and managing content for online communities, social media, or wellness programs, ideally in nutrition, health, or consumer products.
- Ability to plan and execute community events, workshops, or activations, including coordination with venues, partners, and facilitators.
- Comfort using community platforms, basic analytics tools, and collaborative software to track engagement and report insights.
- Bachelor’s degree in Communications, Marketing, Nutrition, Public Health, Psychology, or a related field, or equivalent practical experience.
- Demonstrated interest in wellness, nutrition, or healthy lifestyles, and the ability to translate evidence-based information into accessible content.
- Capability to work on-site in Hyderabad and collaborate effectively in a fast-paced, mission-driven environment.
Experience:
- 3–5 years relevant experience
Pay: ₹200,000.00 - ₹600,000.00 per year
Work Location: In person
