Market Intelligence
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Stay updated with market trends and competitor activities
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Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities
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Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive
Media and Advertisement Execution
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Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.
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Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility
Driving Institutional Sale
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Achieve sales growth through identification of projects sites and pitching BW products at these sites
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Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC.
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Participate in events along with CASC and convert the activity into business.
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Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities
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Assist Zonal KA&Project executive in tender submission process
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Manage Lead end to end and ensure conversion of leads.
Customer Experience & Relationship Management
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Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application
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Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction
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Action and close issues identified through client centricity initiatives
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Ensure timely refund / replacements of damaged goods.
Commercial Management and Process Efficiency
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Co-ordinate with Commercials team to raise sales invoice
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Follow up with the customers for timely payment as per credit terms
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Ensure adherence to sales process & system requirements
