DIGITAL MARKETING EXECUTIVE
Location: Nagpur, Maharashtra
Experience: 2+ Years
Job Type: Full-time
JOB SUMMARY
We are looking for a Digital Marketing Executive to plan and execute digital marketing campaigns for our IT/SaaS products and services. The role involves managing social media, SEO, paid advertising, content marketing, and lead generation. The ideal candidate should have strong digital marketing knowledge and experience in the IT or technology industry.
KEY RESPONSIBILITIES
- Plan and execute digital marketing campaigns for IT/SaaS products and services.
- Manage social media platforms, especially LinkedIn, X/Twitter, and YouTube.
- Create engaging content including blogs, social media posts, case studies, and videos.
- Manage and optimize Google Ads and LinkedIn Ads campaigns for lead generation.
- Implement SEO strategies, keyword research, and website optimization.
- Track campaign performance, traffic, leads, conversions, and ROI using Google Analytics and other tools.
- Manage and update the company website through WordPress or similar CMS.
- Collaborate with sales, product, and technical teams on marketing campaigns.
REQUIREMENTS
- 2+ years of experience in Digital Marketing, preferably in IT, SaaS, or technology.
- Strong knowledge of SEO, PPC/Google Ads, social media, and content marketing.
- Hands-on experience with Google Analytics, Google Ads, LinkedIn Ads, and SEO tools.
- Good content writing and communication skills.
- Familiarity with HubSpot, Salesforce, Mailchimp, or similar CRM/marketing tools.
- Basic understanding of IT, software, cloud, or cybersecurity.
QUALIFICATION
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
PREFERRED SKILLS
- Knowledge of WordPress and Canva.
- Basic understanding of HTML/CSS.
- Experience with video marketing or webinar platforms.
- Google Ads or HubSpot certification is a plus.
Interested candidates can share their resume at [email protected]
Work Location: In person
