Retail Sales Manager – GT & MT
Fortune Gourmet (Adani Wilmar)
North Delhi
Position
Retail Sales Manager – GT & MT
Company
Fortune Gourmet (Adani Wilmar)
Location
North Delhi
Experience
8 – 12 Years
Reporting To
Area Sales Manager / Regional Sales Manager
Role Summary
Responsible for driving retail sales across both General Trade (GT) and Modern Trade (MT) channels in the North Delhi territory, managing distributor/retailer networks, and delivering primary and secondary sales targets for the Fortune Gourmet portfolio.
Key Responsibilities
- Manage and grow GT (kirana, wholesale, distributor network) and MT (supermarkets, hypermarkets, chain stores) channels simultaneously in North Delhi
- Achieve monthly/quarterly primary and secondary sales targets
- Appoint, develop, and monitor distributors and stockists; ensure adequate ROI and stock availability
- Build and maintain relationships with key MT accounts (chain buyers, category managers)
- Drive market penetration, new outlet expansion, and range selling
- Plan and execute trade promotions, schemes, and merchandising activities
- Monitor competitor activity, pricing, and market trends in the territory
- Lead, train, and manage a team of Sales Officers/Executives and merchandisers
- Ensure timely and accurate sales reporting (DSR, claims, scheme settlements)
- Coordinate with supply chain for stock planning and fill-rate management
Requirements
- 8–12 years of experience in FMCG sales, with proven exposure to both GT and MT channels
- Prior experience in edible oil / food FMCG category preferred (Fortune, Saffola, Sundrop, Emami, etc.)
- Strong knowledge of North Delhi trade geography and distributor landscape
- Experience managing a sales team and distributor network
- Graduate / MBA preferred
- Strong negotiation, analytical, and relationship management skills
Job Description prepared for internal hiring / job posting use.
