We are seeking a creative and detail-oriented Marketing Executive – Brand & Content to support brand development, content marketing, and stakeholder engagement. The ideal candidate will have a strong foundation in B2B marketing, excellent content writing skills, and the ability to create impactful marketing collateral that strengthens brand presence and supports business growth.
Key Responsibilities: Brand & Market Development
- Support the execution of brand strategy and ensure consistent brand communication.
- Conduct market research, competitor analysis, and identify emerging industry trends.
- Monitor brand performance and recommend improvements based on market insights.
Content & Marketing Communications
- Create and manage B2B marketing content, including blogs, newsletters, articles, LinkedIn posts, brochures, catalogues, presentations, and video scripts.
- Develop sales enablement materials such as pitch decks, case studies, proposal templates, FAQs, and product literature.
- Maintain a content calendar aligned with product launches, campaigns, and industry events.
- Repurpose content across multiple digital and offline marketing channels.
Stakeholder Coordination
- Collaborate with Sales, Product, Engineering, and other internal teams to develop relevant marketing content.
- Coordinate with creative agencies, designers, printers, and external vendors to ensure timely delivery of marketing assets.
- Maintain an organized repository of marketing materials and brand collateral.
AI & Marketing Tools
- Utilize AI tools such as ChatGPT, Claude, Perplexity, Canva AI, or similar platforms to enhance content creation, research, and productivity.
- Ensure all AI-assisted content aligns with brand guidelines and quality standards.
- Explore new AI-driven marketing solutions to improve workflow efficiency.
Candidate Profile
- MBA/PGDM in Marketing preferred; Bachelor's degree with relevant B2B marketing experience will also be considered.
- 2–5 years of experience in Brand Marketing, Content Marketing, or B2B Marketing.
- Strong understanding of content marketing, buyer journey, and brand communication.
- Excellent written and verbal communication skills in English.
- Proficiency in MS Office, PowerPoint, Canva, or similar design tools.
- Experience with AI-powered content creation tools is preferred.
- Strong organizational, project management, and stakeholder coordination skills.
Why Join Us?
- Opportunity to work on end-to-end B2B brand and content marketing initiatives.
- Collaborative and growth-oriented work environment.
- Exposure to strategic marketing, digital content, and AI-driven marketing practices.
- Career development opportunities with a dynamic marketing team.
Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
Work Location: In person
