Position: Assistant Manager – Marketing & Outreach
Location: Amity University, Kolkata Campus
Job Summary:
The Assistant Manager – Marketing & Outreach will be responsible for planning and executing marketing initiatives, student outreach activities, and institutional collaborations to enhance the university's brand visibility and support student admissions.
Key Responsibilities
- Plan and execute marketing, branding, and outreach campaigns to achieve admission targets.
- Build and maintain relationships with schools, colleges, coaching institutes, corporates, and other stakeholders.
- Organize seminars, workshops, career counseling sessions, education fairs, and campus engagement activities.
- Coordinate school visits, institutional tie-ups, and lead generation initiatives.
- Support digital marketing campaigns and ensure effective promotion through online and offline channels.
- Track enquiries, maintain outreach databases, and prepare MIS reports on campaign performance.
- Collaborate with the admissions team to ensure timely follow-up and conversion of prospective students.
- Represent the university at exhibitions, conferences, and networking events.
- Conduct market research, competitor analysis, and identify new outreach opportunities.
- Coordinate with internal departments for event planning, branding materials, and promotional activities.
Qualifications & Experience
- MBA/PGDM in Marketing, Business Administration, or a related discipline.
- 5–8 years of experience in marketing, admissions, outreach, or business development, preferably in the education sector.
- Experience in higher education marketing will be preferred.
Required Skills
- Excellent communication, presentation, and interpersonal skills.
- Strong relationship-building and networking abilities.
- Proficiency in MS Office and CRM tools.
- Knowledge of digital marketing and lead generation strategies.
- Strong organizational, analytical, and problem-solving skills.
- Willingness to travel extensively for outreach and promotional activities.
Key Performance Indicators (KPIs)
- Student enquiry generation and conversion.
- Number of institutional partnerships and outreach programs.
- Event execution and participation metrics.
- Brand visibility and campaign effectiveness.
- Achievement of admission and outreach targets.
Pay: Up to ₹45,000.00 per month
Work Location: In person
