Hedge School is looking for a highly motivated and performance-driven Digital Marketing Executive to lead its digital marketing initiatives. This role is ideal for professionals who have a proven track record in lead generation, campaign management, and brand building. The selected candidate will play a key role in strengthening the digital presence of Hedge School and Hedge Club while driving measurable business growth through innovative marketing strategies.
Key Responsibilities
● Develop and execute comprehensive digital marketing strategies aligned with business objectives.
● Plan, launch, and optimize performance marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.
● Generate high-quality leads and improve conversion rates through data-driven marketing initiatives.
● Build and maintain a strong online presence across social media platforms while increasing audience engagement.
● Create and implement content marketing strategies to strengthen brand positioning and awareness.
● Support the promotion of educational programmes, events, and business initiatives through digital campaigns.
● Monitor campaign performance using analytics tools and continuously optimize ROI.
● Collaborate with the marketing, admissions, and business development teams to achieve lead generation and enrollment targets.
● Conduct market research, competitor analysis, and identify emerging digital marketing opportunities.
● Prepare periodic reports on campaign performance, lead quality, and key marketing metrics.
Required Qualifications
● Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related discipline.
● Minimum 2 years of hands-on experience in digital marketing, preferably in the Education, EdTech, BFSI, or Training sector.
● Proven experience in lead generation and performance marketing with measurable campaign results.
● Strong expertise in Google Ads, Meta Ads Manager, SEO, SEM, email marketing, and social media marketing.
● Experience using Google Analytics, Search Console, and other digital analytics tools.
● Excellent copywriting, communication, and content strategy skills.
● Ability to analyze campaign data and make data-driven marketing decisions.
Preferred Qualifications
● Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or Digital Marketing.
● Experience with CRM platforms and marketing automation tools.
● Knowledge of graphic design tools such as Canva or Adobe Creative Suite is an added advantage.
● Experience in managing educational brands or lead-generation campaigns.
Key Competencies
● Performance Marketing
● Lead Generation & Conversion Optimization
● Digital Branding
● Campaign Strategy & Execution
● SEO & SEM
● Social Media Marketing
● Data Analytics & Reporting
● Creative Thinking
● Project Management
● Team Collaboration
What We Are Looking For
● A results-oriented professional with a passion for digital marketing and business growth.
● Someone who takes ownership of campaigns from strategy to execution.
● A creative thinker who can build brand value while delivering measurable marketing outcomes.
● A proactive learner who stays updated with the latest digital marketing trends and technologies.
Additional Requirements
● Immediate joiners will be given preference.
● Willingness to work from our Palarivattom office.
● Ability to thrive in a fast-paced, target-driven environment.
Pay: ₹10,221.63 - ₹33,901.46 per month
Benefits:
Work Location: In person
