Location: Home-based or hybrid, Canada.
Bentley Systems is building a world-class Global Campaigns function to drive integrated, full-funnel campaigns across its strategic growth priorities. We are looking for a Senior Manager, Global Campaigns to help lead that build.
This is a role for a seasoned campaign strategist who thinks like a growth marketer, someone who understands the full funnel from awareness to pipeline, obsesses over what moves the needle, and orchestrates multi-channel campaigns across all marketing channels. You own campaigns from brief to retrospective, bring data-driven thinking to every decision, and know how to hold a cross-functional team accountable without micromanaging it.
We are actively building AI-powered workflows into how we run campaigns, using agents to accelerate copy production, automate reporting, and streamline coordination. We want someone genuinely curious about what can be automated and interested in helping maintain and evolve those systems. We are in build mode the right person is comfortable being hands-on while the team scales.
Pillar Campaign Strategy & Performance
Leads our flagship, pillar-level campaigns end-to-end, big idea and positioning, message architecture, content and channel strategy, gate reviews, launch, in-flight optimization, and retrospective.
Owns the ongoing optimization and growth agenda, revisiting positioning and message performance, identifying what's resonating, and scaling what's working rather than treating strategy as a one-time deliverable.
Bring a test-and-learn mindset, propose hypotheses, design A/B tests, and make data-driven optimization decisions in-flight.
Own performance reviews and biweekly optimization meetings with channel teams, analyze KPIs, propose pivots, drive decisions.
Connect campaign activity to business outcomes, pipeline contribution, closed-won, conversion rates, and awareness metrics, not just channel metrics.
Cross-Functional Orchestration & Playbooks
Lead campaign kickoffs and gate reviews, serving as the primary interface with key marketing stakeholders to coordinate inputs, manage review cycles, and keep everyone aligned.
Partner closely with regional field marketing teams (AMER, EMEA, APAC) to ensure global campaigns are effectively localized and activated in-market, serving as a two-way channel between global strategy and regional execution.
Actively explore how AI tools and agents can improve campaign workflows, copy production, reporting, asset coordination, and briefing.
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Minimal travel (1-2x per year) may be required.
Strong competitive positioning instincts, able to synthesize market, product, and competitive inputs into a sharp, defensible narrative.
Growth marketing mindset, you think in hypotheses, design tests, use data to make decisions, and know the difference between a metric and an insight.
Familiarity with marketing automation (Marketo, CRM (Salesforce), and project management tools (ClickUp, Asana, Jira)
Experience with account-based marketing (ABM) strategy and execution, account selection, tiering, and cross-channel orchestration for named/target accounts, a plus as we mature our targeting capabilities over time.
An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
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About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com
Equal Opportunity Employer:
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
