We are a fast-growing P2P lending company on a mission to make credit accessible to everyone. We offer unsecured personal and business loans through branches spread across tier 2 and tier 3 cities in India — serving low-income individuals and small business owners who are underserved by traditional banks.
Our Hyderabad office is the nerve centre of our digital growth operations. We use technology and data to bridge the financial inclusion gap at scale, with a strong presence across Telangana, Andhra Pradesh, and beyond.
Key Responsibilities
- Plan, execute, and optimise paid ad campaigns on Facebook, Instagram, and Google Ads to generate quality loan leads targeting audiences in tier 2/3 cities of Telangana and Andhra Pradesh.
- Create compelling ad copy and creatives in Telugu, Hindi, and English tailored to low-income borrowers and first-time loan applicants in the region.
- Track, measure, and report on all digital marketing KPIs — CPL, CTR, ROAS, and conversion rates — using Google Analytics 4 and Meta Ads Manager.
- Set up and manage Google Analytics 4 properties, events, goals, and funnels to monitor end-to-end lead journeys from ad click to loan application.
- Conduct A/B testing on ad creatives, audience segments, and landing pages to continuously lower cost-per-lead.
- Manage audience targeting — interest-based, lookalike, and custom audiences — on Meta and Google to reach underserved borrowers in markets.
- Research and understand borrower personas in tier 2/3 Telangana and AP markets; apply local insights to improve ad relevance and messaging.
- Collaborate with branch and field sales teams in Hyderabad and outstation locations to align digital lead volume with on-ground capacity.
- Manage organic social media presence on Instagram and Facebook — content calendar, community engagement, and regional brand building.
- Prepare weekly/monthly performance dashboards and present insights and recommendations to the marketing lead.
What We’re Looking For
- Pursuing or recently completed a degree in Marketing, Business, Mass Communication, or a related field (Candidates Telugu states preferred).
- Basic hands-on experience or coursework in Facebook/Instagram Ads and Google Ads (Search, Display, or UAC).
- Working knowledge of Google Analytics 4 — event tracking, channel reports, and audience insights.
- Ability to write clear, empathetic ad copy in Telugu and/or Hindi that resonates with first-generation borrowers in Telangana and AP.
- Analytical mindset — comfortable reading campaign data, spotting trends, and drawing actionable conclusions.
- Self-starter attitude with the willingness to learn fintech, P2P lending, and financial inclusion quickly.
Skills & Tools
Meta Ads Manager, Google Ads, Google Analytics 4,
Google Tag Manager , Excel / Google Sheets , A/B Testing
Lead Gen Forms, Canva / Creative Tools ,Telugu Copywriting, Hindhi copywriting,
Pay: ₹10,000.00 - ₹12,000.00 per month
Work Location: In person
