Social Media Marketing Specialist
Location: Kolkata
Company: Fresh Aisle Café
Role Overview
Fresh Aisle Café is looking for a creative and execution-driven Social Media Marketing Specialist to lead and grow our digital presence. This role involves end-to-end ownership of social media, content strategy, and brand communication, along with contributing to packaging and visual branding to ensure a consistent and engaging customer experience across all touchpoints.
Key ResponsibilitiesSocial Media Management
- Manage and grow brand presence across platforms such as Instagram and Facebook
- Plan, create, and execute monthly content calendars aligned with campaigns and business goals
- Monitor engagement, respond to comments and messages, and build an active online community
Content Strategy & Creation
- Conceptualize and produce engaging content including posts, reels, stories, and campaigns
- Stay on top of trends and leverage Instagram-first strategies for maximum reach and engagement
- Collaborate with designers, photographers, and internal teams for high-quality visual output
- Ensure all content reflects the brand voice, café vibe, and customer appeal
Performance & Analytics
- Track and analyze performance metrics such as reach, engagement, and conversions
- Optimize content strategy based on insights, trends, and audience behavior
- Share monthly performance reports with actionable recommendations
Branding & Packaging
- Oversee packaging design and branding elements including labels, boxes, and takeaway materials
- Ensure consistency across digital and physical brand touchpoints
- Coordinate with vendors and designers to execute branding requirements
Campaigns & Promotions
- Plan and execute marketing campaigns, product launches, and promotional offers
- Coordinate with internal teams for collaborations and activations
- Identify and manage local influencers and partnerships to increase brand visibility
Key Requirements
- 2–4 years of experience in social media or digital marketing
- Strong understanding of Instagram-first marketing (Reels, trends, engagement strategies)
- Proven experience in content creation and brand storytelling
- Basic proficiency in design tools such as Canva, Adobe Photoshop, or Illustrator
- Ability to manage multiple tasks with a high level of ownership and creativity
Preferred Background
- Experience in F&B, café, lifestyle, or retail brands
- Exposure to packaging design or branding projects
- Understanding of consumer behavior in the food and lifestyle space
What We’re Looking For
- A hands-on creator who can think and execute
- Someone who understands aesthetic + performance (not just pretty posts, but posts that convert)
- A trend-savvy marketer who can turn everyday café moments into viral-worthy content
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
