Job Description – Marketing Manager Department: Marketing Industry: Real Estate Position: Marketing Manager Experience: 4–7 Years Location: Mohali
Employment Type: Full-time About the Role We are looking for a dynamic and result-oriented Marketing Manager to lead and execute integrated marketing initiatives for our real estate projects. The ideal candidate should have strong experience in real estate marketing, BTL activations, campaign management, lead generation, branding, digital marketing, and on-ground promotions. The candidate will be responsible for planning and executing marketing campaigns that drive brand visibility, qualified leads, site visits, and sales conversions. Key Responsibilities 1. Marketing Strategy & Campaign Management - Develop and execute comprehensive marketing strategies for real estate projects. - Plan and manage 360° marketing campaigns across digital, BTL, ATL and on-ground channels. - Create project-wise marketing calendars, campaign plans and budgets. - Monitor campaign performance and optimize activities based on ROI and lead quality. - Work closely with Sales to align marketing campaigns with business and revenue targets. 2. BTL & On-Ground Marketing - Plan and execute BTL campaigns and activations for lead generation and brand awareness. - Organize property exhibitions, mall activations, roadshows, kiosks, corporate activations, RWA activities, local events and community engagement programs. - Identify high-potential locations for outdoor and on-ground promotions. - Manage branding at project sites, sales offices, events and other strategic locations. - Coordinate with vendors and agencies for fabrication, printing, branding and event execution. - Track footfall, leads and conversions generated through BTL activities. 3. Real Estate Project Marketing - Develop marketing strategies for new project launches, ongoing projects and inventory-specific campaigns. - Coordinate launch events, broker meets, customer engagement events and promotional activities. - Develop project positioning, USPs and marketing communication in coordination with internal teams and agencies. - Support the sales team with marketing collaterals, campaigns and promotional material. 4. Digital Marketing & Lead Generation - Oversee digital campaigns across Google, Meta and other relevant platforms. - Coordinate with digital agencies for performance marketing, social media and lead-generation campaigns. - Monitor CPL, lead quality, conversion rates, campaign ROI and other key marketing metrics. - Ensure effective integration of online campaigns with offline/BTL initiatives. 5. Branding & Communication - Maintain consistency of brand identity across all marketing touchpoints. - Develop briefs for creatives, brochures, hoardings, standees, flyers, videos and other marketing collateral. - Coordinate with creative agencies, media agencies and vendors. - Review marketing communication to ensure it is aligned with the company's positioning. 6. Market Research & Competitor Analysis - Conduct regular competitor and market analysis. - Track competitor pricing, offers, campaigns, project launches and marketing activities. - Identify new marketing opportunities, customer segments and emerging trends in the real estate market. - Provide actionable insights to management. 7. Budget & Vendor Management - Prepare and manage marketing budgets and campaign-wise spends. - Negotiate with vendors and agencies to ensure cost-effective execution. - Maintain vendor relationships and evaluate vendor performance. - Ensure timely execution of campaigns within approved budgets. 8. Reporting & Analytics - Prepare weekly/monthly marketing performance reports. - Track key metrics including leads, CPL, site visits, conversions, campaign ROI, BTL footfall and lead-to-sale ratio. - Present campaign performance and recommendations to senior management. Required Skills - Strong understanding of Real Estate Marketing. - Hands-on experience in BTL marketing and on-ground activations. - Strong campaign planning and execution skills. - Knowledge of digital/performance marketing. - Excellent vendor and agency management skills. - Strong analytical and budget management abilities. - Excellent communication and negotiation skills. - Ability to manage multiple campaigns and deadlines simultaneously. - Strong understanding of lead generation and sales funnels. Preferred Experience Candidates with experience in real estate developers, property marketing agencies, construction companies or allied real estate businesses will be preferred. Key Performance Indicators: Brand Visibility | Qualified Leads | Site Visits | Lead Conversion | BTL ROI | Campaign ROI | Marketing Cost Efficiency
Pay: ₹40,000.00 - ₹56,703.21 per month
Benefits:
Work Location: In person
