1. Revenue & Lead Generation
- Customer Acquisition Cost (CAC): The total marketing spend required to acquire a single new customer.
- Marketing Return on Investment (ROI): The revenue generated relative to the total marketing budget spent.
- Marketing Qualified Leads (MQLs): The number of high-potential leads generated by marketing campaigns that are ready for the sales team.
- Conversion Rate: The percentage of website visitors or leads who take a desired action (e.g., filling a form, making a purchase).
2. Digital & Content Marketing
- Website Traffic & Source: Total monthly visits, tracking organic search, paid ads, social media, and direct traffic.
- Click-Through Rate (CTR): The percentage of people who click on an advertisement, email link, or search result after seeing it.
- Social Media Engagement Rate: The level of interaction (likes, shares, comments) content receives relative to audience size.
- Email Open & Click Rates: Performance metrics for email marketing campaigns to gauge audience interest.
3. Brand Awareness & Market Share
- Share of Voice (SOV): How much market share and online conversation your brand dominates compared to key competitors.
- Brand Search Volume: The number of times people explicitly search for your brand name on search engines.
4. Retention & Customer Lifetime Value
- Customer Lifetime Value (CLV or LTV): The total net profit a company makes from any given customer over time.
- Customer Retention Rate: The percentage of existing customers who remain loyal to the brand over a specific period.
Pay: ₹45,000.00 - ₹65,000.00 per month
Work Location: In person
