Job Title: Performance Marketing Manager
Location: BKC, Mumbai
Industry: Jewellery / D2C / E-commerce
Experience: 4–7 Years
CTC: ₹9 – ₹12 LPA (Exceptional candidates with a proven track record may be offered higher compensation.)
Job Type: Full-time
Job Summary
We are looking for a highly driven Performance Marketing Manager to lead and scale our digital marketing initiatives across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience managing high-budget campaigns, driving customer acquisition, and delivering measurable business growth through data-driven marketing strategies.
Key Responsibilities
- Plan, execute, and optimize high-budget campaigns across Meta Ads and Google Ads.
- Drive customer acquisition, lead generation, and online sales through performance marketing.
- Monitor and optimize campaign performance using KPIs such as ROAS, CPA, CAC, CTR, Conversion Rate, and ROI.
- Manage advertising budgets and maximize campaign efficiency.
- Conduct A/B testing, audience segmentation, and conversion rate optimization.
- Collaborate with Creative, Content, E-commerce, and Product teams to improve campaign performance.
- Analyse campaign data using Google Analytics (GA4), Meta Ads Manager, and Google Ads.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
- Prepare regular performance reports and provide actionable insights to management.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 4–7 years of hands-on experience in Performance Marketing.
- Proven expertise in managing high-budget Meta Ads and Google Ads campaigns.
- Strong understanding of customer acquisition, attribution models, remarketing, and conversion optimization.
- Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and Google Merchant Center.
- Excellent analytical, communication, and problem-solving skills.
Preferred Candidate Profile
- Experience with leading D2C, Jewellery, Fashion, Luxury, or E-commerce brands.
- Candidates from reputed brands such as CaratLane or similar D2C jewellery brands will be preferred.
- Candidates from digital marketing agencies managing large advertising budgets are also encouraged to apply.
- Proven track record of delivering strong ROAS and scaling digital campaigns.
Salary & Benefits
- CTC: ₹9 – ₹12 LPA.
- Higher compensation may be considered for exceptional candidates with a strong and proven performance marketing track record.
- Career growth opportunities in a fast-growing organisation.
- Collaborative and performance-driven work environment.
Apply Now!
Interested candidates can share their updated resume to [email protected] along with their Current CTC, Expected CTC, Notice Period
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
