We are looking for a performance-driven Digital Marketing Specialist with expertise in running lead generation campaigns for both international and local markets. The candidate should have strong hands-on experience in Meta Ads, Google Ads, Bing Ads, SEO, and conversion tracking.
Key Responsibilities
Create, manage, and optimize paid campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, YouTube)
Microsoft/Bing Ads
Generate high-quality leads for:
International campaigns
Local/regional campaigns
Handle audience research, keyword planning, and competitor analysis
Optimize campaigns for CPL, ROAS, and conversion rate
Set up and manage:
Meta Pixel
Google Tag Manager (GTM)
GA4
Conversion tracking
Event tracking & attribution
Implement SEO strategies:
On-page SEO
Technical SEO basics
Keyword optimization
Organic traffic growth
Coordinate with designers/content teams for creatives and landing pages
Analyze campaign performance and prepare reports
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
