About the Role
This role is ideal for someone who has hands-on experience using advanced email marketing and marketing
automation platforms such as Active Campaign (or equivalent platforms) to execute cold email campaigns, build
automation workflows, create audience segments, manage email deliverability, and generate qualified meetings
through personalized outreach. You should be comfortable working with enterprise-grade email marketing
platforms, CRM systems, AI tools, and automation workflows to continuously improve campaign performance.
Prior hands-on experience with Active Campaign or an equivalent advanced email marketing automation platform
is mandatory for this role.
You will work closely with the Marketing, Sales, and Leadership teams to identify target accounts, launch
outbound campaigns, optimize reply rates, build strategic partnerships, and contribute directly to RefractOne's
lead generation efforts.
Key Responsibilities
Email Marketing & Automation:
· Independently manage advanced email marketing platforms such as Active Campaign (or equivalent) to build, automate, monitor, and optimize outbound campaigns.
· Plan, execute, and optimize outbound cold email campaigns for lead generation.
· Create personalized email sequences for different buyer personas and industries.
· Build and manage multi-step email outreach campaigns.
· Perform A/B testing on subject lines, messaging, CTAs, and campaign timing.
· Monitor and improve open rates, reply rates, click rates, and conversion metrics.
· Ensure high email deliverability by following industry best practices.
· Manage email domain health, sender reputation, authentication (SPF, DKIM, DMARC), inbox placement, and domain warm-up.
· Create follow-up sequences, lead nurturing campaigns, and re-engagement campaigns.
· Configure, manage, and optimize campaigns using advanced email marketing and outreach platforms such as Active Campaign, Brevo (Sendinblue), HubSpot, Mailchimp, Instantly, Smartlead, Lemlist, Apollo, Zoho Campaigns, or equivalent enterprise-level solutions.
Prospect Research & Lead Generation
· Build targeted prospect lists using platforms like Apollo, ZoomInfo, LinkedIn Sales Navigator, Clay, or similar
prospecting tools.
· Identify decision-makers across target industries and accounts.
· Maintain clean and updated prospect databases.
· Segment audiences for highly personalized outreach campaigns.
· Work closely with Sales and Marketing teams to generate qualified meetings and pipeline opportunities.
Outreach & Partnership Building
- Execute guest post outreach and blogger outreach campaigns.
- Build relationships with publishers, industry websites, partners, and communities.
- Support off-page SEO outreach and digital partnership initiatives whenever required.
- Coordinate outreach campaigns for webinars, events, partnerships, and content promotion.
Reporting & Optimization
- Track campaign KPIs and prepare weekly/monthly performance reports.
- Continuously optimize campaigns based on performance insights and data.
- Monitor campaign metrics including:
-Open Rate, Reply Rate, Positive Reply Rate, Click Rate, Bounce Rate, Meeting Booking Rate, Deliverability Score
Required Skills & Qualifications
· Bachelor’s degree in marketing, Business, Communications, or a related field.
· 3–6 years of hands-on experience in Email Marketing, Cold Outreach, or B2B Lead Generation.
· Prior hands-on experience with ActiveCampaign or an equivalent advanced email marketing automation platform is mandatory.
· Candidates should have independently planned, executed, automated, monitored, and optimized email campaigns using enterprise-grade email marketing software.
· Strong hands-on experience with one or more of the following platforms:
-ActiveCampaign (Highly Preferred), HubSpot Marketing Hub, Brevo (Sendinblue), Mailchimp, Instantly, Smartlead, Lemlist, Apollo, Zoho Campaigns, Any equivalent enterprise-level email marketing automation platform.
· Strong understanding of:
-Email Marketing Automation, Campaign Sequencing, Audience Segmentation, Personalization, Lead Nurturing, Email Deliverability, SPF, DKIM & DMARC Configuration, Domain Warm-up, A/B Testing, Campaign Analytics & Optimization
· Experience using prospecting platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, or similar tools.
· Excellent email copywriting and communication skills.
· Strong analytical mindset with the ability to optimize campaigns using data.
· Comfortable using AI-powered tools to improve productivity and campaign performance.
Preferred Qualifications
- Experience working in a B2B SaaS, AI, Enterprise Software, or Technology company.
- Experience using CRM platforms such as HubSpot CRM, Salesforce, or Zoho CRM.
- Experience integrating CRM systems with email marketing automation platforms.
- Hands-on experience with guest post outreach, blogger outreach, digital PR, partnership outreach, or off-page SEO campaigns.
- Experience with workflow automation tools such as Zapier, Make (Integromat), or n8n.
- Basic understanding of HTML email templates is an added advantage.
- Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Clay AI, or similar platforms for marketing automation and productivity.
- Candidates with proven experience using ActiveCampaign or similar advanced marketing automation platforms in a B2B SaaS environment will be given strong preference.
Mandatory Requirement
Applicants must have prior hands-on experience with Active Campaign or an equivalent advanced email marketing automation platform.
Candidates whose experience is limited to general digital marketing, social media marketing, content writing, LinkedIn Sales Navigator, ZoomInfo, or basic email newsletters without practical experience in managing enterprise email marketing platforms and automation workflows may not be considered for this role.
The ideal candidate should have practical experience with:
- Building automation workflows
- Creating drip campaigns
- Cold email outreach
- Lead nurturing campaigns
- Audience segmentation
- Personalization
- Email deliverability optimization
- Campaign analytics
- A/B testing
- CRM integrations
- Managing outbound campaigns that generate qualified leads and meetings
Why Join RefractOne?
- Work on cutting-edge AI-powered B2B marketing initiatives.
- Be part of an AI-first company that actively leverages modern automation and productivity tools.
- Own and scale outbound email marketing initiatives with the latest industry technologies.
- Collaborate directly with leadership on growth and GTM strategies.
- Opportunity to work with global clients across AI, SaaS, and Enterprise Technology domains.
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
