Core responsibilities for the role are typically divided into three main areas:
1. Campaign Strategy & Development
- Objective Setting: Aligning paid ad spend with overarching business goals (e.g., lead generation, e-commerce sales, or brand awareness).
- Keyword & Audience Research: Identifying target keywords, negative keywords, and audience segments using tools like Google Keyword Planner.
- Budget Allocation: Distributing daily and monthly budgets across different platforms to maximize ROI.
2. Execution & Optimization
- Ad Copywriting: Crafting and testing compelling ad headlines, descriptions, and extensions to improve click-through rates (CTR).
- Bidding & Adjustments: Manually or automatically adjusting keyword and placement bids to maintain cost-efficiency.
- A/B Testing: Running experiments on different landing pages, ad formats, and audience targeting to determine the highest-converting variations.
3. Analytics & Reporting
- Performance Tracking: Monitoring KPIs such as Cost Per Click (CPC), Cost Per Acquisition (CPA), and overall ROAS.
- Reporting: Translating complex ad data into actionable, easy-to-read reports for stakeholders or clients.
- Fraud & Quality Control: Minimizing click fraud and maintaining high ad quality scores across all networks.
Pay: ₹19,506.21 - ₹67,307.66 per month
Work Location: In person
