Job Summary
We are seeking a results-driven SEO & Email Marketing Specialist to develop and execute strategies that increase organic traffic, generate qualified leads, and improve customer engagement. The ideal candidate will have expertise in search engine optimization, email marketing campaigns, content creation, and organic lead generation techniques to drive business growth and brand visibility.
Key Responsibilities
Search Engine Optimization (SEO)
- Develop and implement on-page, off-page, and technical SEO strategies to improve website rankings and visibility.
- Conduct keyword research, competitor analysis, and SEO audits to identify growth opportunities.
- Optimize website content, landing pages, meta tags, and internal linking structures.
- Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Track keyword rankings and prepare regular performance reports with actionable insights.
Email Marketing
- Plan, create, and execute email marketing campaigns, newsletters, drip campaigns, and automated workflows.
- Segment audiences and personalize email content to improve engagement and conversion rates.
- Monitor key email metrics including open rates, click-through rates, conversions, and deliverability.
- Conduct A/B testing to optimize subject lines, content, and campaign performance.
- Maintain email databases and ensure compliance with email marketing best practices.
Organic Lead Generation
- Develop and execute organic lead generation strategies through SEO, content marketing, and email nurturing.
- Create lead magnets, landing pages, and conversion-focused content to attract potential customers.
- Identify opportunities to increase website conversions and generate qualified leads.
- Collaborate with sales and marketing teams to improve lead quality and customer acquisition.
Content Creation & Marketing
- Create high-quality, SEO-optimized content including blogs, articles, website copy, case studies, email content, and social media content.
- Develop content calendars aligned with marketing objectives and target audience interests.
- Ensure all content follows brand guidelines and supports SEO and lead generation goals.
- Repurpose content across multiple channels to maximize reach and engagement.
- Stay updated with industry trends and content marketing best practices.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in SEO, email marketing, content marketing, or digital marketing.
- Strong understanding of SEO principles, keyword research, and search engine algorithms.
- Experience with email marketing platforms such as Mailchimp, HubSpot, Brevo, ActiveCampaign, or similar tools.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, or related SEO tools.
- Excellent content writing, editing, and communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience with marketing automation and CRM platforms.
- Knowledge of conversion rate optimization (CRO).
- Basic understanding of HTML/CSS for email and website optimization.
- Experience in B2B or B2C lead generation campaigns.
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in qualified organic leads generated.
- Email campaign engagement and conversion rates.
- Content performance and lead generation outcomes.
- Website conversion rate improvements.
- How to Apply
Please send us:
* Your resume. on [email protected] / [email protected]
* A short note (maximum 300 words) telling us about a marketing system, campaign, or process you improved and the outcome.
* Links to any relevant work, dashboards, funnels, campaigns, or projects you’ve built (if applicable).
Work Location: Hybrid remote in Gurugram, Haryana
Pay: Up to ₹600,000.00 per year
Work Location: Hybrid remote in Gurugram, Haryana (Gurugram)
