Sales Executive — (BTL / Events / OOH / Transit)
Location: Ahmedabad / Pune
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About JK Events & Advertising
JK Events & Advertising is a 360° agency delivering events, BTL activations, digital services, OOH & media solutions for national clients (Reliance Digital, Kotak, Poonawalla etc.). We design and execute brand activations, product promotions, experiential campaigns and integrated digital campaigns that make brands impossible to ignore. jkeventsandadvertising.com
Role summary
We are looking for an experienced and result-driven Sales Executive (ATL & BTL) to drive ad sales, media planning, and business development across traditional and non-traditional media channels. The ideal candidate must have a proven track record in media ad sales across Radio, Television, Print/Newspapers, and Outdoor (OOH/DOOH) Media, alongside core expertise in Media Buying and Strategic Media Planning.
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Key Responsibilities:
- Ad Sales: Sell advertising spaces across Radio, TV, Newspaper, and Outdoor (OOH).
- Media Buying & Planning: Create campaign budgets, plan ad slots, and negotiate best ad rates with media owners.
- BTL Campaigns: Plan and execute ground activations, event sponsorships, and local branding.
- Client Pitching: Connect with brands, corporate clients, and media agencies to close ad deals.
- Execution: Manage End-to-End campaign setup (Release Orders, ad schedules, and post-campaign proofing).
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Requirements:
- Proven experience in Radio, TV, Print, or Outdoor ad sales.
- Good understanding of Media Buying & Planning (ATL).
- Strong connections with ad agencies and local/regional clients.
- Excellent negotiation and communication skills.
Job Types: Full-time, Permanent
Pay: Up to ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid time off
Application Question(s):
- Experience in Channels: Out of Radio, TV, Newspaper, and Outdoor (OOH), which media channels do you have direct hands-on ad sales experience in? Mention years of experience for each.
- Media Buying & Planning: Do you have hands-on experience in Media Buying and Planning for ATL campaigns? Briefly describe a recent campaign plan you created or negotiated.
- Agency & Client Network: Do you currently have existing relationships/contacts with brand managers, corporate clients, or media agencies in [Insert City/Region]? (Yes/No - Name a few if possible)
- Target Achievement: What was your average monthly or annual sales target in your previous role, and what percentage of it did you achieve consistently?
- Current & Expected CTC: What is your Current CTC, Expected CTC, and official Notice Period?
- BTL Activations: Have you previously handled ground activations, mall branding, or event sponsorships alongside ATL media campaigns? (Yes/No)
Work Location: In person
