About Varistor Technologies
Varistor Technologies is a growing organization focused on delivering advanced solutions in electrical protection, fire safety, and power management systems. With brands like Variex and Varistor Solar, we aim to provide reliable, innovative, and scalable solutions across industries.
Role Overview
We are looking for a results-driven SEO & AI Visibility Analyst who will be responsible for improving our website rankings, driving organic traffic, and enhancing our brand presence across search engines and AI platforms like ChatGPT and Google Gemini.
Key Responsibilities
1) SEO (Core Responsibility)
- Perform keyword research aligned with business goals
- Optimize website pages (on-page SEO, meta tags, content structure)
- Conduct technical SEO audits and implement fixes
- Build and execute link-building strategies
Improve rankings for industry keywords like:
- Fire safety systems
- Electrical protection solutions
- Surge protection devices
Monitor performance using tools like:
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
2) GEO (AI Visibility Optimization)
Optimize content to appear in AI-generated search results
Structure content for:
- Featured snippets
- AI summaries
- Build authority content (blogs, FAQs, case studies)
Ensure brand mentions across:
- AI platforms
- Industry directories
- Track and improve AI visibility trends
3) Content & Strategy
- Collaborate with marketing team for SEO-friendly content creation
- Plan and execute content calendar
- Optimize landing pages for lead generation
- Identify new growth opportunities in digital channels
- Required Skills & Qualifications
- 1–3 years of experience in SEO / Digital Marketing
Strong understanding of:
- On-page & Technical SEO
- Keyword research & competitor analysis
- Basic understanding of AI search / GEO (preferred)
Familiarity with tools like:
- Google Analytics
- Search Console
- SEMrush / Ahrefs
- Good analytical and problem-solving skills
- Strong written and verbal communication
4) Preferred Background
- Degree in Marketing, Business, Engineering, or related field
- Candidates from technical or engineering background are a plus
5) Key Performance Indicators (KPIs)
- Improvement in keyword rankings
- Growth in organic website traffic
- Increase in lead generation
- Visibility in AI-generated search results
- Website performance and engagement metrics
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
