Digital Marketing Executive
Salary: ₹25,000 – ₹30,000 per month
Experience: 1–3 years
Minimum Experience Required: 1 year of relevant digital marketing experience is mandatory
Work Location: In person
Employment Type: Full-time
Job Description
We are looking for a creative, analytical, and result-oriented Digital Marketing Executive with 1–3 years of hands-on experience to join our marketing team.
The candidate will be responsible for executing and supporting digital marketing strategies across SEO, social media, paid advertising, content marketing, lead generation, website marketing, and analytics.
The ideal candidate should have practical experience working with digital marketing platforms, be comfortable analysing campaign performance, and be able to coordinate effectively with content, design, development, and marketing teams.
Candidates must have at least 1 year of relevant professional digital marketing experience.
Key ResponsibilitiesDigital Marketing
- Plan and execute digital marketing campaigns across multiple online channels.
- Implement strategies to improve brand awareness, website traffic, engagement, and lead generation.
- Monitor campaign performance and continuously identify opportunities for improvement.
- Conduct competitor, keyword, audience, and market research.
- Support the execution of the company's overall digital marketing strategy.
- Stay updated with changes in digital marketing platforms, AI tools, search trends, and advertising practices.
Social Media Marketing
- Manage company social media accounts across relevant platforms.
- Plan and coordinate social media content calendars and posting schedules.
- Work with designers, video editors, and content teams to develop engaging creatives.
- Monitor comments, messages, engagement, reach, followers, and audience behaviour.
- Identify opportunities to improve social media reach and engagement.
- Prepare regular social media performance reports.
SEO & Website Marketing
- Perform keyword research and support SEO strategy implementation.
- Carry out on-page SEO and content optimization.
- Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and website performance.
- Identify SEO and content improvement opportunities.
- Coordinate with content and development teams for website changes.
- Support internal linking, metadata optimization, content updates, and other SEO activities.
- Monitor website performance using tools such as Google Search Console and Google Analytics.
Paid Advertising
- Assist in planning, executing, and optimizing campaigns on Google Ads and Meta Ads.
- Monitor campaign budgets, leads, conversions, CPC, CPL, CTR, and ROI/ROAS.
- Analyse advertising performance and recommend improvements.
- Support audience targeting, remarketing, creative testing, and campaign optimization.
- Track lead quality and campaign effectiveness.
Content & Lead Generation
- Coordinate with content, design, and creative teams to develop marketing materials.
- Support lead-generation campaigns through Google, Meta, social media, websites, email marketing, and other digital channels.
- Track leads generated through digital campaigns.
- Monitor lead-generation performance and identify opportunities to improve conversion rates.
- Support landing-page and campaign-content optimization.
Analytics & Reporting
- Monitor important digital marketing and business performance metrics.
- Prepare weekly and monthly digital marketing reports.
- Analyse data from:
- Google Analytics
- Google Search Console
- Google Ads
- Meta Ads Manager
- Meta Business Suite
- Social media platforms
- Other relevant marketing tools
- Identify trends, problems, and opportunities from campaign data.
- Provide actionable recommendations to improve marketing performance.
Required Skills
- Minimum 1 year of professional digital marketing experience is mandatory.
- Good practical understanding of digital marketing concepts and channels.
- Working knowledge of SEO and search marketing.
- Experience with social media marketing.
- Basic to intermediate knowledge of Google Ads and Meta Ads.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of lead generation and conversion-focused marketing.
- Ability to analyse campaign data and marketing performance.
- Good communication and coordination skills.
- Ability to work with content, creative, development, and sales teams.
- Analytical and problem-solving mindset.
- Ability to manage multiple campaigns and meet deadlines.
- Willingness to continuously learn new digital marketing technologies, AI tools, platforms, and trends.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Commerce, or a related field preferred.
- Digital Marketing certification will be an added advantage.
- 1–3 years of relevant digital marketing experience required.
- Candidates with less than 1 year of professional digital marketing experience will not be considered.
Key Performance Indicators (KPIs)
Performance will be evaluated based on areas including:
- Website traffic and organic growth
- Keyword ranking improvements
- Lead generation
- Lead quality and conversions
- Cost per lead
- Social media reach, engagement, and audience growth
- Paid advertising performance
- Campaign ROI/ROAS
- Website conversion performance
- Digital brand visibility
- Timely campaign execution and reporting
Preferred Candidate
We are looking for someone who:
- Has already worked on real digital marketing campaigns.
- Understands the basics of SEO, Google Ads, Meta Ads, social media, and analytics.
- Is comfortable working with numbers and campaign reports.
- Can take ownership of assigned marketing activities.
- Can identify problems and suggest improvements rather than only execute assigned tasks.
- Is interested in learning and adapting to the rapidly changing digital marketing and AI landscape.
Salary: ₹25,000 – ₹30,000 per month
Experience Required: 1–3 years
Minimum 1 year of relevant professional experience is mandatory.
Work Location: In person
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
