Core Job Responsibilities:
Analysis and story boarding
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales.
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Interpret, evaluate and interrelate various data sets and develop integrated business analysis for incorporation into strategic decision-making.
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Develop compelling narratives and visualizations to communicate data insights. Create storyboards that effectively convey the data story to stakeholders2.
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Reporting and Visualization: Create clear and concise reports and visualizations (charts, graphs, dashboards) that summarize findings and communicate insights to stakeholders
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Remain fully informed on market trends, other parties research and implement best practices.
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Analyze data for trends and patterns and Interpret data which helps business in critical decisions.
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Mapping market opportunities and Gap analysis
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Price point analysis impact on business. New product launch analysis.
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Therapy, Brand analysis with insights and recommendations.
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Communicate analytic solutions to stakeholders and implement improvements.
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Present findings to senior leadership to drive business decisions.
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Understand the various processes/systems and identify area for improvements to increase efficiency and reduce manual intervention.
Project Management:
- Define project scope, objectives, and deliverables. Develop detailed project plans, including timelines, milestones, and resource allocation
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Identify potential risks and develop mitigation strategies to ensure project success
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Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on project status and addressing any issues or concerns2.
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Maintain comprehensive project documentation, including plans, reports, and records of decisions.
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Monitor progress, manage periodic communication and drive adherence to project plan
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Work closely with business to understand their data needs and develop solutions to influence the business.
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Work closely with IT to ensure they are equipped with the right directions and guidance to execute the project within agreed timelines.
People & Stakeholder Management:
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Set goals and drive the overall roadmap for team.
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Motivate, empower, and develop personnel and identify those with the best strengths for the job.
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Coordination with IQVIA, SMSRC, or market audit related vendors
Position Accountability/Scope/ Size / Complexity:
- Analytical skills so they can understand significant amounts of information and data.
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Communication skills for gathering and interpreting data and presenting the results to the stakeholders.
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Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company.
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Detail-oriented to complete precise data analysis.
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Manage deliverables from multiple sources to schedule with other priorities simultaneously.
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Strengthen relationship with senior leadership and other stakeholders.
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Automate manual activities to maximize the team efficiency.
Education & experience:
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Graduate or MBA
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Overall >5 years of experience in Market Research, Business Intelligence, Analytics, Project Management
Competencies / Skills
- Market Research Analysis experience
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In-depth knowledge of IQVIA, SMSRC
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Great capacity to understand and relay complex data across industries.
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Strong communication and presentation skills
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Exceptional analytical and strategic / critical thinking abilities
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Good project management skills
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Customer centric and understanding needs to business.
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Good interpersonal skills – able to influence and engender collaboration with other teams and senior management.
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Problem solving approach.
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Advanced Excel skills
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Knowledge of analytics tools will be added advantage.
