Instagram: @ca.vijaykumarpuri
LinkedIn: CA Vijaykumar Puri
About the Role
We are looking for a Social Media Intern who is obsessed with content, understands how Instagram and LinkedIn work, and can turn ideas into content people actually want to watch.
You will work directly with the Founder's office and be involved in the entire content process, from finding ideas and planning the content calendar to shooting, editing, publishing and analysing performance.
This is not a role where you will simply schedule posts or manage an Instagram page. You will have significant ownership of the content engine.
What You Will Do
1. Video Editing
- Edit Instagram Reels, LinkedIn videos and short form videos
- Turn raw footage into engaging, fast paced and visually interesting videos
- Add captions, hooks, B roll, graphics, transitions, sound effects and music where appropriate
- Understand pacing, retention and storytelling in short form video
- Repurpose long form content into multiple short form pieces
- Continuously improve editing based on what performs well
Strong video editing skills are one of the most important requirements for this role.
1A - Content Analytics
- Track and analyse Instagram and LinkedIn performance on a weekly basis
- Monitor key metrics such as reach, impressions, watch time, average watch duration, retention, engagement rate, shares, saves, comments, profile visits and follower growth
- Understand which hooks, topics, formats and content styles are driving performance
- Compare performance across different content formats and identify patterns
- Analyse why a particular Reel or post performed well or poorly
- Use analytics to recommend what we should create more of, less of or differently
- Maintain a simple content performance dashboard or tracker
- Present actionable insights from content data, rather than simply reporting numbers
- Continuously test different hooks, formats, lengths and storytelling approaches
2. Content Strategy
- Understand the target audience and what they are interested in
- Research trending topics, formats, hooks and content styles
- Identify opportunities for new content
- Suggest topics rather than waiting for instructions
- Understand why certain content works and why certain content does not
- Help develop a consistent content strategy across Instagram and LinkedIn
3. Content Planning
- Maintain and execute the weekly content calendar
- Plan Reels, carousels, LinkedIn posts and other content formats
- Convert one idea into multiple pieces of content
- Coordinate scripts, shooting, editing and publishing
- Ensure content is published consistently and on time
4. Content Research
- Research finance, taxation, business, startups, investing and entrepreneurship topics
- Track relevant news and developments
- Identify interesting stories that can be converted into content
- Study creators and pages doing exceptionally well in the finance and business space
- Bring new ideas and formats to the table
5. Analytics and Optimisation
- Track views, watch time, retention, shares, saves, comments and follower growth
- Understand what is driving performance
- Analyse successful and unsuccessful content
- Use data to improve future content
- Maintain simple weekly content performance reports
What We Are Looking For
You will be a great fit if you:
- Have strong video editing skills
- Understand Instagram Reels and short form content
- Have a good eye for visual storytelling
- Understand hooks, retention and pacing
- Have strong written and verbal communication skills
- Are naturally curious about business, finance and current affairs
- Can think of content ideas independently
- Are comfortable using Canva and video editing software
- Understand Instagram and LinkedIn beyond simply scrolling through them
- Are willing to experiment and learn quickly
- Have a strong sense of ownership and attention to detail
Tools such as Edits and Canva or similar are a plus.
What You Will Learn
You will get hands on exposure to:
- Building a personal brand
- Content strategy
- Short form video production
- Social media growth
- Finance and business content
- Audience psychology
- Content analytics
- Personal branding
- LinkedIn and Instagram growth
You will work closely with a Chartered Accountant and finance content creator who creates content around tax, investing, startups, business, valuation, wealth and entrepreneurship.
Important
We are not looking for someone who simply follows instructions.
If you actively consume content, constantly notice what makes a Reel go viral and genuinely want to understand how content works hands-on, you will probably enjoy this role.
How to Apply
Please apply at [email protected] with:
- Your resume
- Examples of Reels or videos you have edited
- Links to any social media pages, projects or content you have worked on
- A short note explaining why you think you would be good at this role
Applications without examples of your video editing work will NOT be considered.
Pay: ₹5,000.00 per month
Work Location: Hybrid remote in Borivali, Mumbai, Maharashtra
