We are seeking a proactive and performance-driven Senior Digital Marketing Executive to lead and execute digital campaigns across platforms. The ideal candidate should have a strong grasp of current marketing tools, analytical skills, and hands-on experience in running paid ads, optimizing SEO, managing automation tools, and generating qualified leads.
Key Responsibilities:
Campaign Planning & Execution
- Plan and execute integrated digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid media platforms.
- Continuously optimize campaigns for better ROI, CPL, and lead quality.
SEO & Website Optimization
- Oversee on-page and off-page SEO strategies to improve organic visibility.
- Collaborate with content and web teams to enhance site structure, performance, and keyword targeting.
Analytics & Reporting
- Monitor and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
- Prepare weekly/monthly reports with actionable insights and recommendations.
Audience Targeting & Lead Generation
- Define and refine audience personas and targeting strategies.
- Test new platforms, ad creatives, and messaging to drive higher lead conversion.
Cross-functional Collaboration
- Work closely with the content, design, and sales teams to align messaging and campaigns.
- Stay updated with digital trends and recommend best practices to the team.
Job Type: Full-time
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
