Company: Ace Niara Products Private Limited
Brand: Oh!G SNACK
Department: Sales & Distribution
Location: South Mumbai / South Bombay
Position: Area Sales Manager (ASM)
Reporting To: Regional Sales Manager / Founder
About the Role
We are looking for a commercially strong and highly driven Area Sales Manager to lead the sales and distribution expansion of Oh!G SNACK across South Mumbai.
The ASM will be responsible for building the entire territory—from distributor and stockist onboarding to sales-team recruitment, daily sales tracking, retail execution, market expansion and P&L ownership.
This is a high-ownership role requiring an individual with deep FMCG market knowledge and an existing network of distributors, stockists and retailers in South Mumbai.
Key Responsibilities
1. Distributor & Stockist Onboarding
- Identify and onboard distributors and stockists across South Mumbai.
- Leverage existing industry relationships to accelerate market penetration.
- Negotiate commercial terms, margins, schemes and business arrangements.
- Ensure distributors maintain adequate inventory and place timely repeat orders.
- Build strong relationships with distributors and ensure effective servicing.
- Expand distribution across identified markets and retail clusters.
2. Territory P&L
- Take complete ownership of South Mumbai's sales and profitability.
- Create, manage and monitor the territory P&L.
- Track primary sales, secondary sales, margins, schemes and market expenses.
- Identify opportunities to improve territory profitability.
- Review distributor-wise performance and take corrective action where required.
3. Sales Team Recruitment & Management
- Hire and onboard PSRs, Sales Officers and Sales Representatives.
- Determine manpower requirements based on territory potential.
- Set daily, weekly and monthly targets.
- Track daily sales and productivity of each field representative.
- Take regular reports from Sales Officers.
- Conduct regular performance reviews and team meetings.
- Train and develop the sales team to improve productivity.
4. Primary & Secondary Sales
- Drive primary and secondary sales across South Mumbai.
- Ensure consistent daily sales movement.
- Monitor distributor billing and retailer sales.
- Track target achievement at individual, distributor and territory levels.
- Identify sales gaps and implement corrective action immediately.
- Ensure regular market servicing and retailer coverage.
5. Field Execution & Retail Placement
- Regularly visit the field with PSRs/Sales Officers.
- Personally inspect product placements and retail visibility.
- Ensure product availability across the assigned outlets.
- Check merchandising, shelf placement and execution of brand initiatives.
- Visit key distributors, retailers and markets regularly.
- Monitor competitor activity, pricing, schemes and new launches.
- Identify opportunities to increase retail penetration.
6. Retailer & Distributor Schemes
- Work with management to create relevant retailer and distributor schemes.
- Recommend territory-specific promotional initiatives.
- Ensure proper communication and implementation of schemes.
- Track scheme performance and market response.
- Ensure commercial discipline and prevent scheme leakage.
7. Reporting & Market Intelligence
- Ensure accurate daily, weekly and monthly reporting.
- Track distributor stock and order cycles.
- Monitor sales officer productivity.
- Provide management with regular territory performance reports.
- Gather market intelligence on competitors, pricing, schemes and consumer trends.
- Provide actionable recommendations for improving territory performance.
Mandatory Requirements
- 3–7 years of experience in FMCG sales and distribution.
- Prior experience in the snacks/namkeen/food/snacking category is mandatory.
- Must have existing relationships with FMCG distributors and stockists in South Mumbai.
- Strong knowledge of general trade distribution.
- Proven experience in distributor onboarding and territory expansion.
- Prior experience managing PSRs, Sales Officers and/or Sales Representatives.
- Strong understanding of primary and secondary sales.
- Strong commercial and P&L understanding.
- Willingness to spend significant time in the field.
- Excellent relationship management, negotiation and leadership skills.
- Highly target-oriented and entrepreneurial in approach.
Ideal Candidate
The ideal candidate should be an experienced FMCG sales professional with a strong South Mumbai network, particularly among distributors and stockists.
You should be someone who doesn't just manage sales—you build the business. From bringing the right distributors on board and hiring the field team to ensuring daily sales, retail placement and profitable growth, you will own the complete territory.
Key Performance Indicators (KPIs)
- Primary sales
- Secondary sales
- Distributor onboarding
- Active distributor count
- Numeric distribution
- Retailer acquisition and productivity
- Distributor repeat orders
- Sales per PSR/Sales Officer
- Territory P&L
- Territory profitability
- Market coverage
- Retail placement and visibility
- Team productivity
- Target achievement
Pay: ₹30,000.00 - ₹58,307.64 per month
Application Question(s):
- When can you join work?
- How many distributors do you know in south mumbai who deal in snack category?
- Which snack brand have you worked with before ?
Work Location: In person
