Job Title: Social Media Manager
Company: The Growing Graph
Department: Digital Marketing
Employment Type: Full-Time
Location: On-site / As per Company Requirement
About The Growing Graph
The Growing Graph is a performance-driven digital marketing agency dedicated to helping businesses grow through strategic branding, social media marketing, website development, SEO, performance marketing, and business automation solutions. We partner with businesses across diverse industries to build impactful digital brands and deliver measurable business growth.
We are looking for a creative, strategic, and execution-focused Social Media Manager who is passionate about content creation, storytelling, and brand building. If you enjoy turning ideas into engaging content and staying ahead of social media trends, we'd love to have you on our team.
Job Summary
As a Social Media Manager, you will be responsible for planning, creating, managing, and optimizing social media content for both client brands and The Growing Graph. You will oversee the complete content lifecycle—from ideation and strategy to execution and performance analysis.
You will collaborate with designers, video editors, content creators, and marketing teams to produce engaging content that builds brand awareness, increases audience engagement, generates leads, and delivers measurable business results.
Key ResponsibilitiesSocial Media Strategy & Planning
- Develop and execute comprehensive social media strategies aligned with client and business objectives.
- Create monthly content calendars and campaign plans.
- Identify opportunities to improve brand visibility and audience engagement.
- Manage multiple client accounts while ensuring consistent quality and timely delivery.
Content Creation & Creative Direction
- Create original and engaging content ideas for social media platforms, including:
- Static Posts
- Carousel Posts
- Reels
- Stories
- Promotional Campaigns
- Educational Content
- Trending Content
- Brand Awareness Campaigns
- Write compelling captions, headlines, hooks, and calls-to-action.
- Develop scripts and creative concepts for short-form videos and reels.
- Ensure all content aligns with the client's brand identity and marketing objectives.
Creative Team Coordination
- Work closely with graphic designers, video editors, photographers, and content creators.
- Provide creative briefs and clear instructions for content production.
- Review, refine, and approve creatives before publishing.
- Maintain consistency in branding, messaging, and visual identity across all platforms.
Social Media Management
- Manage and maintain social media accounts across platforms such as:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Pinterest
- Other relevant platforms
- Schedule and publish content according to approved content calendars.
- Monitor account performance and maintain an active online presence.
Community Management
- Respond to comments, direct messages, and audience interactions professionally.
- Build and nurture online communities through meaningful engagement.
- Monitor customer feedback and maintain a positive brand reputation.
Performance Monitoring & Reporting
- Track and analyze key performance metrics including:
- Reach
- Engagement
- Follower Growth
- Impressions
- Clicks
- Leads Generated
- Content Performance
- Prepare weekly and monthly social media performance reports.
- Recommend improvements based on analytics and audience insights.
Trend Research & Innovation
- Stay updated with the latest social media trends, platform updates, and algorithm changes.
- Identify viral trends and adapt them creatively for client brands.
- Research competitor activities and recommend innovative content ideas.
- Continuously experiment with new content formats and growth strategies.
Internal Brand Marketing
In addition to managing client accounts, you will be responsible for growing The Growing Graph's own digital presence by:
- Creating engaging content showcasing company achievements and culture.
- Publishing case studies, client success stories, testimonials, and portfolio highlights.
- Developing content to generate leads and build brand authority.
- Promoting company services, events, and business initiatives across social media platforms.
Required Skills
- Strong understanding of social media platforms and their algorithms.
- Excellent content writing and copywriting skills.
- Creative thinking with the ability to generate engaging content ideas.
- Experience in content planning and campaign management.
- Knowledge of branding, storytelling, and audience engagement strategies.
- Familiarity with social media scheduling and analytics tools.
- Strong communication, organizational, and project management skills.
- Ability to manage multiple brands and deadlines simultaneously.
- Basic understanding of digital marketing principles and lead generation.
Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field (preferred but not mandatory).
- Experience in Social Media Management, Content Marketing, or Digital Marketing.
- Portfolio showcasing social media campaigns, content creation, or brand management work is highly preferred.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools is an added advantage.
What We Offer
- Competitive salary with performance-based growth opportunities.
- Opportunity to work with brands across multiple industries.
- Hands-on experience managing high-impact social media campaigns.
- Creative freedom to experiment with innovative content ideas.
- Continuous learning and professional development.
- A collaborative, creative, and growth-oriented work environment.
- Career advancement opportunities based on performance and contribution.
Why Join The Growing Graph?
At The Growing Graph, we believe social media is more than just posting content—it’s about building brands, creating meaningful connections, and driving measurable business growth. We empower our team with creative freedom, ownership, and opportunities to work on exciting projects that make a real impact.
If you're passionate about storytelling, content creation, digital branding, and helping businesses grow through social media, we'd love to have you join our team and grow with us.
Pay: ₹10,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
Work Location: In person
