Specialisation:Generate and manage leads across channels; build and execute lead generation campaigns (digital, offline, referral). Nurture and convert leads in coordination with sales/RM teams, track conversion funnels, and optimize lead quality and volume.
Requisite qualification/knowledge:Graduate/Postgraduate in Marketing, Business Administration, or related field. 3–6 years’ experience in lead generation, demand generation, or marketing management, preferably in BFSI/financial services. Strong knowledge of CRM tools, digital marketing, and campaign analytics.
