About the Role
Oswaal Books is looking for a Category Manager Early Learning to drive growth and execution for Lil Legends across D2C platforms, online marketplaces, offline sales channels, and influencer marketing.
This is a hands-on, execution-focused role, ideal for candidates with experience in digital commerce, publishing, or consumer brands who want to grow into a larger business leadership role.
Key Responsibilities
1. D2C & Marketplace Management
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Execute growth strategies across:
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Shopify (D2C)
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Amazon and other online marketplaces
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Monitor and analyze:
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Daily sales performance
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ROAS / ACOS
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Conversion and traffic metrics
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Coordinate with agencies and internal teams for:
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Paid ads
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Product listings
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Creative updates
2. Performance & Influencer Marketing Support
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Execute influencer marketing campaigns, including:
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Creator outreach and coordination
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Campaign briefing
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Deliverable tracking
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Support performance marketing initiatives and creative testing
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Track campaign results and share actionable insights
3. Product & Listing Management
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Manage and optimize:
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Product listings
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A+ content
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Product videos
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Coordinate with Editorial and Design teams for:
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New product launches
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Content and creative updates
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Ensure all listings are platform-compliant and conversion-focused
4. Offline Sales & Event Support
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Support offline sales initiatives such as:
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Exhibitions
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Distributor requirements
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Sales collaterals
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Coordinate pricing, schemes, and stock availability
5. Data, Reporting & Cross-Functional Coordination
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Track:
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Sales performance
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Inventory health
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Campaign metrics
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Prepare weekly and monthly performance reports
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Act as a key point of coordination between:
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Marketing
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Editorial
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Design
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Sales
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Operations
Candidate Profile
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4–6 years of experience in:
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D2C businesses
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Online marketplaces
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Publishing or consumer brands
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Hands-on experience with:
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Amazon Seller Central
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Shopify or other D2C platforms
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Strong execution and coordination skills
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Comfortable working with numbers, dashboards, and performance metrics
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Entrepreneurial mindset with willingness to grow into a larger business role
Growth Opportunities
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Clear growth path to:
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Senior Category Manager
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Business Unit Head (long-term)
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Exposure to:
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P&L ownership
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Product strategy
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Brand building
