REMOTE JOB – META ADS & SOCIAL MEDIA SPECIALIST
PLEASE READ CAREFULLY BEFORE APPLYING
We are recruiting an experienced Meta Ads & Social Media Specialist for Nenen MEA DMCC, a Dubai-based company and part of the Ridhaa Group.
This is a FULL-TIME REMOTE POSITION. You may work from home; however, this is a structured full-time role requiring complete availability during the stated working hours.
The ideal candidate must have a minimum 3 YEARS OF PRACTICAL, HANDS-ON EXPERIENCE WITH META ADS MANAGER and be confident managing both paid advertising campaigns and social media content for multiple client accounts.
IMPORTANT: We are specifically looking for someone who understands how to analyse, troubleshoot and improve Meta advertising performance.
Experience limited to simply boosting posts or managing organic social media pages will NOT be sufficient for this position.
KEY RESPONSIBILITIES – META ADS
- Create, launch and manage Meta Ads campaigns across Facebook and Instagram.
- Set up and manage different campaign objectives, including Sales, Lead Generation, Instant Forms, Traffic, Engagement, Messages and other objectives according to client requirements.
- Create, configure and manage Meta Lead Forms / Instant Forms.
- Monitor all active advertising campaigns regularly and optimise them according to performance.
- Analyse key metrics including reach, impressions, frequency, CPM, CPC, CTR, engagement, leads, cost per lead, cost per result and other relevant KPIs.
- Manage campaign budgets and ensure advertising expenditure is properly controlled.
- Analyse audiences, placements, creatives, copy, campaign structures and budgets.
- Identify underperforming campaigns, ad sets, audiences and creatives.
- TROUBLESHOOT poor campaign performance and identify why an advertisement is not generating the expected results.
- Take corrective action to improve campaign performance rather than simply reporting that results are poor.
- Optimise audiences, budgets, placements, creatives, copy and campaign structures when required.
- Recommend and implement A/B testing where appropriate.
- Identify advertising fatigue and recommend new creatives, messaging or audiences when necessary.
- Continuously work towards improving campaign results and reducing cost per lead / cost per result.
Being able to TROUBLESHOOT AND IMPROVE UNDERPERFORMING META ADS IS A CRUCIAL PART OF THIS POSITION.
We are not looking for someone who simply knows how to launch advertisements. You must understand the data, identify problems, recommend solutions, implement optimisations and monitor whether those changes actually improve performance.
SOCIAL MEDIA MANAGEMENT
Alongside Meta Ads management, you will also manage the social media content of the clients assigned to you.
Your responsibilities will include:
- Write engaging, relevant and commercially driven social media content and captions for Facebook and Instagram.
- Develop content ideas based on each client's products, services and marketing objectives.
- Prepare clear creative briefs for our graphic design team.
- Provide references, examples and inspiration to guide the creation of visuals and animations.
- Coordinate with the design team to ensure content is produced and published according to schedule.
- Monitor social media activity, comments and messages.
- Carry out community management at least 2–3 times per day, Monday to Friday.
- Ensure consistency in each client's branding, messaging and communication.
- Monitor organic content performance and recommend improvements.
Graphic visuals and animations are produced by our design team. Your responsibility is primarily content, campaign management, coordination, analysis and ensuring that the accounts assigned to you perform effectively.
MONTHLY CLIENT REPORTING
You will be responsible for preparing clear and professional monthly reports for the clients assigned to you.
Reports should cover relevant organic and paid performance, including:
- Reach and impressions
- Audience growth
- Engagement
- Best-performing content
- Meta Ads performance
- Advertising expenditure
- Leads generated
- Cost per lead / cost per result
- CTR, CPC, CPM and other relevant KPIs
- Underperforming campaigns or content
- Actions and optimisations carried out
- Recommendations for the following month
We do NOT expect reports that simply copy statistics from Meta.
You must be able to ANALYSE the figures and explain what performed well, what did not perform well, possible reasons for the results, what corrective actions were taken and what should be improved during the following month.
REQUIRED EXPERIENCE & SKILLS
Candidates must have:
- Minimum 2 years of practical, hands-on experience with Meta Ads Manager.
- Strong knowledge of Facebook and Instagram advertising.
- Proven experience creating and managing Meta Lead Ads / Instant Forms.
- Good understanding of campaign objectives, audiences, placements, budgets and campaign structures.
- Ability to monitor, troubleshoot and optimise campaigns rather than simply launch advertisements.
- Strong understanding of Meta advertising metrics and campaign reporting.
- Experience managing advertising budgets.
- Experience preparing monthly campaign performance reports.
- Experience in social media content creation and copywriting.
- Ability to develop commercially driven content rather than simply generic social media captions.
- Strong attention to detail.
- Ability to manage multiple client accounts simultaneously.
- Ability to work independently and respect deadlines.
- Good written and spoken English, as communication with our graphic design team is conducted in English.
REMOTE WORK REQUIREMENTS
This is a FULL-TIME REMOTE POSITION based in India.
You may work from home, but you must have:
- Your own reliable computer suitable for professional daily work.
- Fast and stable internet connection.
- Fully functioning camera and microphone.
- A professional and quiet working environment.
- Availability for regular video meetings.
- Constant availability and responsiveness during the agreed working hours.
Working remotely does not mean working flexible hours.
You will be expected to remain available to the company and communicate regularly with the team throughout the working day.
WORKING DAYS & HOURS
Monday to Friday
Working hours: 10:00 to 19:00 Dubai time
Lunch break: 14:00 to 15:00 Dubai time
Saturday and Sunday: OFF
This is NOT a freelance position.
This is NOT a part-time position.
This is NOT a flexible-hours position.
It is a FULL-TIME REMOTE JOB.
SALARY & PAYMENT CONDITIONS
Monthly salary: INR 50,000
This salary is FIXED AND NON-NEGOTIABLE.
INR 50,000 represents the FULL MONTHLY AMOUNT paid by the company to the candidate.
As this is a remote engagement from India with a Dubai-based company, the company will not make deductions or additional employer contributions in India for income tax, Provident Fund (PF), social security or other statutory contributions.
The candidate is responsible for determining and fulfilling any personal tax, registration, social security or other statutory obligations that may apply to them in India.
No additional amount will be paid by the company over and above the agreed monthly salary of INR 50,000 in respect of such taxes, contributions or statutory obligations.
PLEASE APPLY ONLY IF:
- You accept the fixed salary of INR 50,000 per month.
- You accept the stated Dubai working hours.
- You are available full-time from Monday to Friday.
- You have at least 2 years of genuine hands-on Meta Ads experience.
- You have experience with Meta Lead Ads and Instant Forms.
- You know how to analyse and troubleshoot underperforming campaigns.
- You can prepare meaningful monthly performance reports.
- You are comfortable managing both paid advertising and social media content.
- You have the required computer, fast internet connection, camera and microphone.
Candidates whose Meta Ads experience is limited to BOOSTING POSTS or who cannot independently analyse and optimise campaign performance will not be considered.
Please apply only if you fully accept the salary, working hours, responsibilities and remote-working conditions stated above.
Pay: ₹50,000.00 per month
Experience:
- Meta Ads Management: 3 years (Required)
- Social Media Management: 3 years (Required)
- Social Media Analyst: 3 years (Required)
Language:
- and write proper English (Required)
Work Location: Remote
