We are looking for a performance-driven Meta Lead Generation Specialist with hands-on experience in running lead generation campaigns through Meta Ads.
The ideal candidate should understand campaign optimization, audience targeting, creative testing, and lead quality improvement, especially for education-focused campaigns.
Key Responsibilities
- Plan, create, and optimize Meta lead generation campaigns
- Improve lead quality and reduce cost per qualified lead
- Test audiences, creatives, hooks, and ad structures
- Work closely with the content team for campaign execution
- Monitor campaign performance and provide actionable insights
- Scale high-performing campaigns efficiently
- Handle lead form and WhatsApp-based campaignsRequired Skills
- Practical experience with Meta Ads Manager
Preferred Qualifications
- Experience in education or EdTech campaigns is an advantage
- Familiarity with WhatsApp campaigns and instant forms
- Basic understanding of Pixel / tracking setup preferred
- Strong understanding of lead generation campaigns
- Knowledge of audience targeting and campaign optimization
- Understanding of CPL, CTR, conversion metrics, and scaling
- Ability to analyze campaign performance and take data-driven decisions
Ideal Candidate Profile
We are looking for someone who is:
- Performance-oriented and analytical
- Proactive and result-focused
- Creative in testing ad approaches and hooks
- Comfortable working in a fast-moving startup environment
- Strong in communication and execution
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
- Have you personally managed Meta lead generation campaigns?
- Have you worked on education / course lead generation campaigns before?
- Do you understand metrics such as CPL, CTR, CPC, and conversion rate?
- Which campaign objectives have you handled?
- What is the highest monthly Meta Ads budget you have worked with?
- If lead quality drops, what would you test first?
- Please briefly describe one Meta campaign you personally handled and its result.
Experience:
- hands-on Meta Ads : 1 year (Preferred)
Language:
Work Location: Hybrid remote in Kollam, Kerala (Kollam)
