Job Description – Social Media Executive (Fresher)Job Title
Social Media Executive (Fresher)
Company
Amaryllis Appliances India Pvt. Ltd.
Job Summary
We are looking for a creative and enthusiastic Social Media Executive (Fresher) to manage and grow our social media presence. The ideal candidate should be passionate about digital marketing, content creation, and social media trends. This role offers an excellent opportunity to learn and build a career in social media marketing.
Key Responsibilities
- Assist in managing the company's social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and X (Twitter).
- Create engaging captions, posts, reels, stories, and basic marketing content.
- Schedule and publish content as per the content calendar.
- Monitor social media pages and respond to comments, messages, and customer queries in a timely manner.
- Stay updated with the latest social media trends, viral content, and platform updates.
- Coordinate with the marketing and design teams to create promotional campaigns.
- Assist in planning and executing social media campaigns for product launches, festivals, and promotions.
- Track social media performance using analytics tools and prepare basic performance reports.
- Conduct competitor research and identify new content ideas.
- Support influencer marketing and collaboration activities when required.
- Ensure brand consistency across all social media platforms.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or any related field.
- Freshers are encouraged to apply.
- Internship or certification in Digital Marketing or Social Media Marketing will be an added advantage.
Required Skills
- Good written and verbal communication skills.
- Basic knowledge of Instagram, Facebook, LinkedIn, YouTube, and X.
- Creative thinking with an eye for visual content.
- Basic understanding of Canva, Adobe Express, or similar design tools.
- Familiarity with MS Office and Google Workspace.
- Basic knowledge of social media analytics is a plus.
- Strong organizational and time management skills.
- Willingness to learn and adapt to new trends and technologies.
Preferred Candidate Profile
- Passionate about social media and digital marketing.
- Creative, proactive, and detail-oriented.
- Ability to work in a fast-paced environment.
- Strong teamwork and communication skills.
- Positive attitude with a willingness to learn and grow.
Key Performance Indicators (KPIs)
- Timely execution of the content calendar.
- Engagement rate (likes, comments, shares, saves).
- Growth in followers and reach.
- Quality and consistency of social media content.
- Timely response to audience interactions.
- Contribution to successful digital marketing campaigns.
Pay: ₹18,000.00 - ₹20,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
