PRIMARY RESPONSIBILITIES:
● Develop and execute paid media campaigns across multiple digital platforms such
as Google Ads, Facebook Ads, LinkedIn Ads, etc.
● Conduct keyword research, competitor analysis, and audience targeting to optimize
campaign performance.
● Monitor and analyze campaign metrics and KPIs to identify trends, insights, and
areas for optimization.
● Monitor and administer web analytics dashboards, reports and key reporting tools,
and point out key areas of importance in accordance with client goals.
● Generate regular reports to showcase campaign performance and provide
actionable recommendations.
● Collaborate with internal teams, including content creators and designers, to ensure
cohesive campaign execution.
● Stay updated on industry trends, platform updates, and best practices to drive
innovation and improve campaign effectiveness.
● Conduct A/B testing and other experiments to optimize campaign elements,
including ad copy, landing pages, and targeting.
● Provide strategic recommendations to clients based on data-driven insights and
campaign performance analysis.
● Stay informed about industry trends, competitor activities, and emerging
technologies to proactively identify opportunities for growth.
QUALIFICATIONS, SKILLS, EXPERIENCE:
● Bachelor's degree in Marketing, Advertising, or a related field.
● Proven experience (2-3 years) in managing paid media campaigns across various
platforms.
● In-depth knowledge of digital advertising platforms such as Google Ads, Facebook
Ads, LinkedIn Ads, etc.
● Strong analytical skills with the ability to interpret complex data and provide
actionable insights.
● Proficient in using analytics and reporting tools to track campaign performance
(e.g., Google Analytics, Data Studio, Google Sheets, etc).
● Agency background preferable
Job Type: Full-time
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home
Experience:
- Performance marketing: 1 year (Required)
Work Location: In person
