About Us
Estate Routes is a fast-growing real estate platform specializing in premium residential and commercial property solutions across Delhi NCR. Alongside our real estate business, we operate a sister brand in the children's apparel segment, offering stylish, comfortable, and high-quality clothing for kids.
We are focused on building impactful digital brands and are looking for a creative, strategic, and result-oriented Social Media Manager to strengthen our online presence and drive audience engagement across both brands.
Position: Social Media Manager
Experience: 1–2 Years
Job Type: Full-Time
Location: Noida (Work from Office)
Role Overview
We are seeking a highly creative and proactive Social Media Manager with 1–2 years of experience in social media marketing, content strategy, and brand management. The ideal candidate should possess a strong understanding of social media platforms, content planning, audience engagement, and performance analytics.
The candidate should also be confident in front of the camera and comfortable appearing in videos, reels, promotional campaigns, and brand shoots whenever required.
Key Responsibilities
- Develop and execute comprehensive social media strategies for both brands.
- Create, manage, and publish engaging content including posts, reels, stories, videos, and captions.
- Manage day-to-day activities across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan monthly content calendars aligned with business and marketing objectives.
- Stay updated with emerging social media trends, platform updates, and industry best practices.
- Collaborate with graphic designers, videographers, and marketing teams to create high-quality content.
- Monitor audience engagement and respond to comments, messages, and inquiries professionally.
- Manage influencer collaborations, brand partnerships, and promotional campaigns.
- Track, analyze, and report social media performance metrics and provide actionable insights.
- Drive brand awareness, lead generation, and community growth through creative campaigns.
- Feature in social media videos, reels, promotional shoots, and brand campaigns as required.
- Assist in conceptualizing and executing creative content ideas for digital campaigns.
Requirements
- 1–2 years of experience in Social Media Management, Digital Marketing, or a related field.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and current social media trends.
- Excellent written and verbal communication skills.
- Strong content planning, storytelling, and copywriting abilities.
- Confidence in front of the camera and willingness to participate in brand content.
- Experience with Canva, Meta Business Suite, and basic video editing tools.
- Knowledge of social media analytics and performance tracking.
- Ability to manage multiple brands and projects simultaneously.
- Creative mindset with strong organizational and time-management skills.
- Self-motivated, proactive, and detail-oriented.
Preferred Qualifications
- Experience working with Real Estate, Fashion, Lifestyle, or E-commerce brands.
- Familiarity with paid social media campaigns and lead generation strategies.
- Basic understanding of influencer marketing and content production processes.
What We Offer
- Opportunity to work across two exciting industries — Real Estate and Fashion.
- Hands-on exposure to brand building, digital marketing, and content strategy.
- Collaborative and growth-oriented work environment.
- Career advancement opportunities based on performance.
- Creative freedom to execute innovative ideas and campaigns.
If you are passionate about social media, content creation, and building brands through impactful digital storytelling, we would love to hear from you.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
