What we live for:
At Ashiana, we enable people to live a better life. The 19,000+ homes we have built, reminds us of our responsibility towards our customers, investors, vendors, and society. Every day, we strive to deliver our homes on time, live up to the expectations we set and continue to care for our residents and projects long after we have handed them over. Over the last 45+ years, we are driven by bringing a smile of satisfaction to our residents in Jaipur, Gurugram, Pune, Chennai, Bhiradi, Jamshedpur & Jodhpur. While we have received many a recognition, including Forbes “Best under a Billion”, “Most Caring Brand” to the “No. 1 Senior Living Developer” in the country, what we cherish most is when we go the extra mile to deliver happiness and comfort to our residents. For more information you may visit: www.ashianahousing.com
Designation: Executive/ Sr. Executive
Location: Chennai
How can you make an Impact?
Local Market Activations & Brand Visibility Plan and execute local marketing activations, events, and engagement activities across Chennai.
Identify high-impact opportunities to increase brand visibility and customer footfall. Coordinate with internal teams and vendors to ensure smooth execution of campaigns and activations. UGC (User Generated Content) & Content Coordination
Drive local UGC initiatives to create authentic and engaging brand stories.
Coordinate with residents, customers, influencers, and local communities for content creation opportunities.
Support in creating region-specific content aligned with local audience preferences and trends. Chennai Market Trends & Competitive Intelligence Stay updated with trending activities, consumer behavior, and marketing trends in the Chennai market.
Track competitor campaigns, activations, partnerships, and digital presence to provide actionable market insights.
Suggest innovative local engagement ideas based on market intelligence and emerging trends. Local Partner Management Identify and onboard relevant local partners, vendors, event collaborators, and community associations.
Build strong relationships with local agencies, influencers, and strategic partners. Ensure effective coordination and timely execution with all external stakeholders. Influencer & Video Shoot Coordination Coordinate local video shoots, reels, influencer collaborations, and campaign executions.
Manage shoot logistics including location coordination, vendor handling, scheduling, and execution support.
Work closely with creative and digital teams to ensure high-quality localized marketing output.
What are we looking for?
1–3 years of experience in local marketing, activation, influencer management, events, or brand promotions.
Strong understanding of Chennai’s local culture, trends, consumer behavior, and market dynamics.
Good network with local vendors, influencers, agencies, and event partners will be preferred.
Excellent coordination, communication, and stakeholder management skills. Creative mindset with strong execution capabilities.
Comfortable working on-ground and handling multiple activities simultaneously.
Pay: ₹40,847.68 - ₹45,787.98 per month
Work Location: In person
