Job Title: Email Designer
Department: Marketing / Creative
Reports To: Marketing Manager, Creative Director, or Email Marketing Manager
Job Type: Full-time / Part-time / Contract
Role Overview
We are looking for a creative and detail-oriented Email Designer to design engaging, on-brand email campaigns that drive customer engagement, conversions, and retention. The ideal candidate has a strong eye for layout, typography, visual hierarchy, and user experience, with an understanding of how design performs across email clients and devices.
Key Responsibilities
- Design visually appealing email campaigns, newsletters, promotional emails, lifecycle emails, and automated flows.
- Create responsive email layouts optimized for desktop and mobile.
- Work closely with marketing, copywriting, and development teams to bring campaigns from concept to execution.
- Ensure all email designs align with brand guidelines and campaign objectives.
- Prepare image assets, graphics, banners, buttons, and visual elements for email use.
- Design templates for platforms such as Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar tools.
- Optimize designs for readability, click-through rates, and conversions.
- Conduct quality checks to ensure emails display correctly across major email clients.
- Support A/B testing by creating design variations.
- Stay updated on email design trends, accessibility standards, and best practices.
Required Skills and Qualifications
- Proven experience in email design, graphic design, digital marketing design, or a similar role.
- Strong portfolio showcasing email campaigns, newsletters, or digital marketing assets.
- Proficiency in design tools such as Figma, Adobe Photoshop, Illustrator, or Canva.
- Understanding of responsive design and email layout best practices.
- Strong knowledge of typography, color, spacing, and visual hierarchy.
- Ability to design within brand guidelines.
- Excellent attention to detail and ability to meet deadlines.
- Strong communication and collaboration skills.
Preferred Qualifications
- Basic knowledge of HTML and CSS for email.
- Experience with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
- Familiarity with e-commerce, lead generation, or CRM-based email campaigns.
- Understanding of email accessibility and deliverability best practices.
- Experience designing for A/B testing and performance optimization.
Example Job Summary
The Email Designer will be responsible for creating high-quality email designs that support marketing campaigns and customer communication. This role requires creativity, technical awareness, and a strong understanding of how visual design influences email performance. The designer will collaborate with marketing and content teams to produce branded, responsive, and conversion-focused emails.
Pay: ₹34,532.00 - ₹69,065.00 per month
Benefits:
Work Location: Remote
