Key Responsibilities
- Own and execute the customer engagement funnel across EDM, Shopify Messaging, and WhatsApp Business, from acquisition and conversion through to retention and repeat purchase
- Independently plan and create content for campaigns, newsletters, promotions, and product launches, not just execute briefs handed to you
- Develop a content calendar and messaging strategy that keeps customers engaged between major sales events
- Manage and maintain the Shopify storefront, including product listings, theme updates, and page maintenance
- Track funnel performance (traffic, conversion, retention, campaign engagement) and translate data into actionable recommendations
- Liaise with design and retail team members to coordinate content and campaign assets
- Continuously test and improve strategies to grow online sales and customer lifetime value
Requirements
- At least 2-4 years of experience in e-commerce, digital marketing, or content/communications, with clear ownership of campaigns or content (not just execution)
- Strong copywriting and content creation skills, able to generate ideas independently
- Demonstrated experience planning and running EDM campaigns (Klaviyo, Mailchimp, Shopify Email, or similar)
- Understanding of the marketing funnel and how different channels (EDM, messaging, social) work together to drive conversion and retention
- Working knowledge of Shopify (product listings, page/theme configuration)
- Familiarity with WhatsApp Business or similar customer messaging platforms
- Strong attention to detail and ability to manage multiple campaigns/listings accurately
- Ability to work independently in a fast-paced, resource-lean environment
Preferred Qualifications
- Experience building retention or lifecycle marketing programsWorking knowledge of
- HTML/CSS or Shopify Liquid
- Prior experience within the lifestyle or homeware retail sector
- An eye for visual content and product presentatio
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: Remote
