Digital Marketing Executive – E-commerce
Company: Shivalik Commerce Pvt. Ltd.
Location:Raipur
Employment Type: Full-time
Experience: 3-4 Years
About the Role
Shivalik Commerce Pvt. Ltd. is looking for a Digital Marketing Executive to support and execute digital marketing activities for our e-commerce business.
The ideal candidate should have a good understanding of e-commerce and performance marketing, with hands-on knowledge of platforms such as Meta Ads, Google Ads, social media, and e-commerce marketplaces.
The candidate should be creative, analytical, and comfortable working with marketing data to identify opportunities for improving traffic, engagement, conversions, and sales.
Key Responsibilities
- Plan and execute digital marketing campaigns across Meta, Google, social media, and other relevant platforms.
- Assist in managing and optimizing Meta Ads (Facebook & Instagram Ads) to achieve business and sales objectives.
- Develop and execute campaigns focused on customer acquisition, engagement, retargeting, and conversions.
- Coordinate with the graphic design and video editing teams to develop high-performing ad creatives.
- Provide creative briefs and inputs for static ads, videos, Reels, carousels, and other performance marketing creatives.
- Monitor campaign performance and identify opportunities for optimization.
- Track key performance metrics such as CTR, CPC, CPM, CPA, ROAS, conversion rate, and revenue.
- Conduct basic analysis of campaign and customer data to understand what is working and what needs improvement.
- Assist with audience research, targeting, retargeting, and campaign segmentation.
- Conduct competitor and market research to identify new marketing opportunities and trends.
- Manage and grow social media presence through relevant content and campaigns.
- Coordinate with the e-commerce team to promote products, offers, launches, and seasonal campaigns.
- Support marketing activities across e-commerce marketplaces and online sales channels.
- Assist with SEO, keyword research, website content, and basic website optimization.
- Track website and campaign performance using tools such as Google Analytics/GA4, Google Search Console, Meta Ads Manager, and relevant reporting tools.
- Prepare regular reports on campaign performance and communicate key insights to the management team.
- Stay updated with the latest digital marketing trends, Meta Ads updates, AI tools, e-commerce trends, and performance marketing strategies.
Required Skills
- Basic to good understanding of e-commerce and digital marketing.
- Hands-on understanding of Meta Ads Manager and Facebook/Instagram advertising.
- Basic knowledge of Google Ads and Google Analytics/GA4.
- Understanding of performance marketing concepts and metrics.
- Good knowledge of social media platforms and current content trends.
- Ability to analyze campaign data and identify areas for improvement.
- Good understanding of customer acquisition, retargeting, funnels, and conversion optimization.
- Basic knowledge of SEO and keyword research.
- Good communication and coordination skills.
- Strong analytical and problem-solving abilities.
- Proficiency in Excel/Google Sheets for basic data analysis and reporting.
- Ability to work in a fast-paced environment and manage multiple campaigns/tasks.
Preferred Qualifications
- Prior experience working with an e-commerce, D2C brand, digital marketing agency, or performance marketing team.
- Experience managing or assisting with Meta Ads campaigns.
- Experience working with Shopify, Amazon, Flipkart, Meesho, or other e-commerce platforms.
- Experience with Google Ads and GA4 will be an added advantage.
- Familiarity with AI tools for marketing, content creation, customer research, or campaign ideation.
- Understanding of A/B testing and creative testing will be preferred.
- Candidates with a portfolio or examples of previous digital marketing campaigns will have an advantage.
What We’re Looking For
We are looking for someone who is data-driven, creative, proactive, and eager to learn.
The ideal candidate should be able to combine creative thinking with numbers and analytics—understanding not only how to run a campaign, but also why a campaign is performing well or poorly and what can be done to improve it.
You should have a strong interest in e-commerce, online advertising, social media, and emerging digital marketing and AI tools.
How to Apply
Please share your CV along with relevant work experience or examples of digital marketing campaigns/projects handled.
Candidates with hands-on experience in e-commerce and Meta Ads are especially encouraged to apply.
Pay: From ₹25,000.00 per month
Work Location: In person
