Role Overview
We are looking for a Growth Marketing Executive who can drive customer acquisition, lead generation and revenue growth across paid and organic channels. This role goes beyond campaign execution and requires ownership of lead generation, performance marketing, SEO, analytics and growth initiatives.
Key Responsibilities
Paid Media Management
- Plan, execute and optimize campaigns across Meta Ads, Google Ads and LinkedIn Ads
- Manage budgets, bidding strategies and audience targeting
- Build retargeting and remarketing campaigns
- Monitor CPL, CPA, CAC, ROAS and ROI
- Conduct A/B testing on creatives, audiences and landing pages
B2B Lead Generation
- Generate qualified leads for General Trade, Private Label, Hotels, Hospitals and Institutional Sales
- Manage LinkedIn lead generation campaigns
- Support lead nurturing and funnel optimization
- Coordinate with sales teams for lead quality improvement
Ecommerce Growth
- Drive traffic and sales for Shopify website
- Support product launches and promotional campaigns
- Analyze customer journeys and conversion funnels
- Improve website conversion rates and user experience
SEO and Organic Marketing
- Conduct keyword research and competitor analysis
- Optimize website content and landing pages
- Monitor Google Search Console performance
- Support technical SEO implementation
- Improve organic traffic and rankings
Analytics and Reporting
- Track performance across all marketing channels
- Create dashboards and monthly performance reports
- Analyze campaign performance and customer behavior
- Present actionable insights and recommendations
Collaboration
- Work closely with content, design, sales and operations teams
- Coordinate campaign execution across channels
- Support marketplace and ecommerce growth initiatives
Required Skills
Performance Marketing
Meta Ads, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Audience Segmentation, Remarketing
SEO and Organic Marketing
Keyword Research, On Page SEO, Content Optimization, Technical SEO Coordination, Google Search Console
Analytics
Google Analytics 4, Google Tag Manager, Looker Studio, UTM Tracking, Funnel Analysis, Attribution Analysis
Ecommerce
Shopify, Conversion Rate Optimization, Customer Journey Analysis, Ecommerce Funnels
AI Tools
Experience with tools such as:
ChatGPT
Gemini
Claude
Perplexity
Canva AI
AdCreative AI
Meta AI Tools
Education
Bachelor degree in Marketing, Business, Commerce, Digital Marketing or related field. Google Ads, Meta Ads, Analytics and SEO certifications are preferred.
Preferred Industry Experience
Ecommerce, D2C Brands, FMCG, Consumer Products, B2B Lead Generation, Quick Commerce.
Language Skills
Strong written and verbal English, Professional communication skills, Hindi preferred.
Success Metrics
- Qualified leads generated
- Cost per lead
- Customer acquisition cost
- Return on ad spend
- Organic traffic growth
- Conversion rate improvement
- Revenue contribution
- Lead to customer conversion rate
Why Join Us
- High ownership role
- Exposure across D2C, Ecommerce and B2B
- Opportunity to build growth systems from scratch
- Direct impact on revenue and business growth
- Fast paced startup environment
Important Note
This is a startup role. You will not be limited to campaign execution. You will be expected to think strategically, experiment with new channels and contribute to overall business growth.
Pay: ₹600,000.00 - ₹700,000.00 per year
Work Location: In person
