1. Deliver brands websites, web pages, digital assets on the first page of SERPs, Google, Yahoo, Microsoft, etc.
2. Develop and deliver organic search results for all brand digital content
3. Develop and execute successful SEO strategies
4. Conduct keyword research to guide content teams
5. Conduct on–site and off–site analysis of clients in various industries, geographies
6. Research & analyse competitor advertising links
7. Develop & implement link building strategies
8. Compile performance report using Google Analytics or other Tag management tools
9. Keep attention to the updates of Google’s Algorithm
10. Creating high–quality SEO content inputs
11. Use analytical tools to gauge the success of content
12. Conduct keyword research according to the latest keyword research strategies and optimization of content
13. Analyse site analytics to gauge which areas of the site have more vs. less traffic
14. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
15. Develop reporting and monitoring cadence – position tracking, on–page audits
1. Google Analytics
2. AHREF
3. MOZ
4. Uber Suggest
5. NetInsight
6. Conductor
7. Screaming Frog
8. Omniture (Adobe Analytics)
9. WebTrends
1. 2 to 4 years of experience in SEO, SEM
2. Develop a team of SEO executives and train/mentor them
3. Proficiency in English is must, excellent communication skills
4. Strong analytical skills and data–driven thinking
5. Build backlink analysis, strategy and execute
6. Thorough understanding of web design and site structure
