We are looking for a creative and results-driven Digital Marketing Executive with 1 year of hands-on experience in planning and executing digital marketing campaigns. The ideal candidate should have knowledge of SEO, social media marketing, paid advertising, email marketing, and content creation, along with strong analytical and communication skills.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various channels.
- Manage social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.) and create engaging content.
- Perform on-page and off-page SEO activities to improve website rankings.
- Run and monitor Google Ads and Meta Ads campaigns.
- Track campaign performance using Google Analytics and prepare regular performance reports.
- Create and schedule email marketing campaigns.
- Coordinate with designers and content writers to develop marketing materials.
- Conduct keyword research and competitor analysis.
- Update website content using CMS platforms such as WordPress.
- Stay updated with the latest digital marketing trends and best practices.
Required Skills
- 1 year of experience in digital marketing.
- Good understanding of SEO, SEM, PPC, social media marketing, and email marketing.
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics and Google Search Console.
- Familiarity with WordPress or other CMS platforms.
- Basic understanding of Canva, Adobe Photoshop, or similar design tools.
- Strong analytical, communication, and organizational skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Digital marketing certifications (Google, Meta, HubSpot, etc.) are an added advantage.
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation and conversion rates
- ROI on digital marketing campaigns
- Social media engagement and follower growth
- Keyword rankings and organic traffic
- Email campaign open and click-through rates
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: Remote
