Google Ads Specialist
Company: International Institute of Fashion Technology (IIFT)
Location: Bhopal, Madhya Pradesh
Work Mode: Remote
Job Type: Part-Time
Working Hours: 10:00 AM – 6:30 PM (Flexible)
Experience: 6 months or more
About IIFT
International Institute of Fashion Technology (IIFT) is an institute offering professional education in creative and design-focused fields. We are looking for a Google Ads Specialist to support our digital marketing and student admissions campaigns.
Job Summary
We are seeking a performance-focused Google Ads Specialist who can plan, execute, monitor, and optimize Google Ads campaigns to generate relevant leads and improve campaign performance.
Key Responsibilities
- Plan and manage Google Ads campaigns across relevant platforms and campaign types.
- Conduct keyword research and identify relevant search terms for campaigns.
- Create and optimize ad campaigns, ad copies, targeting, and bidding strategies.
- Monitor campaign performance, leads, conversions, and advertising spend.
- Analyze campaign data and identify opportunities for improvement.
- Optimize campaigns to improve lead quality, conversion rates, and return on advertising spend.
- Conduct A/B testing of ads, keywords, audiences, and landing pages where required.
- Prepare basic performance reports and share campaign insights.
- Coordinate with the marketing and admissions team to understand campaign requirements and lead-generation goals.
- Stay updated with Google Ads features, trends, and best practices.
Requirements
- 6 months or more of hands-on experience in Google Ads or paid search advertising.
- Practical knowledge of Google Ads campaign setup and optimization.
- Understanding of keyword research, audience targeting, bidding, and conversion tracking.
- Basic understanding of Google Analytics and Google Tag Manager is an advantage.
- Good analytical and problem-solving skills.
- Ability to work independently and manage campaign performance effectively.
- Experience in lead-generation campaigns, preferably for education or similar sectors, is a plus.
What We Offer
- Part-time work opportunity with flexible working hours.
- Remote work arrangement.
- Opportunity to work on real-world digital marketing and lead-generation campaigns.
- Exposure to the education and creative-design industry.
- Collaborative and professional work environment.
Pay: ₹5,000.00 - ₹7,000.00 per month
Work Location: In person
