Job Description – Senior Social Media Marketing Manager
Position
Senior Social Media Marketing Manager
Location
Calicut (Kozhikode), Kerala
Department
Marketing
Job Summary
We are looking for a creative, analytical, and results-oriented Senior Social Media Marketing Manager to lead our social media strategy and digital brand presence. The ideal candidate will be responsible for developing high-impact social media campaigns, increasing brand awareness, driving audience engagement, and generating qualified leads across multiple digital platforms.
Key Responsibilities
Develop and execute a comprehensive social media marketing strategy aligned with business objectives.
Manage and grow the company's presence across Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and other relevant platforms.
Plan, create, and oversee engaging content including graphics, videos, reels, stories, and campaigns.
Lead paid social media advertising campaigns to maximize reach, engagement, and conversions.
Monitor campaign performance using analytics tools and optimize based on KPIs.
Collaborate with content creators, designers, videographers, and influencers.
Manage influencer partnerships and brand collaborations.
Monitor online reputation and respond to customer engagement across social channels.
Stay updated with social media trends, platform updates, and competitor activities.
Prepare monthly performance reports with actionable insights.
Lead and mentor the social media team to ensure consistent execution and innovation.
Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
MBA or relevant digital marketing certifications are preferred.
6–10 years of experience in social media and digital marketing, including leadership experience.
Required Skills
Social media strategy and campaign management
Meta Ads Manager, LinkedIn Ads, YouTube Ads, and X Ads
Content marketing and storytelling
Performance marketing and lead generation
Social media analytics and reporting
SEO and basic SEM knowledge
Influencer marketing
Canva, Adobe Creative Suite, or similar creative tools
Google Analytics and social media management platforms
Leadership, communication, and project management
Key Performance Indicators (KPIs)
Growth in followers and community engagement
Reach and impressions
Engagement rate
Lead generation and conversion rate
Return on Ad Spend (ROAS)
Website traffic from social media
Content performance
Customer response time and online reputation metrics
Preferred Attributes
Creative thinker with a data-driven mindset
Strong leadership and team management skills
Excellent communication and presentation abilities
Ability to manage multiple campaigns in a fast-paced environment
Passion for emerging social media trends and digital innovation
Employment Type
Full-Time
Experience
6–10 Years
Compensation
Competitive salary, performance-based incentives, and career growth opportunities.
Work Location: In person
