We are looking for a dynamic Digital Marketing Executive to drive online marketing initiatives for real estate projects, residential and commercial properties, and lead generation campaigns. The candidate will be responsible for managing digital advertising, social media presence, SEO, content marketing, and marketing automation to generate qualified property inquiries and maximize ROI.
Key Responsibilities
Lead Generation
- Plan and execute lead generation campaigns for real estate projects.
- Generate qualified leads through paid advertising and organic marketing channels.
- Optimize landing pages and lead capture forms to improve conversion rates.
- Coordinate with sales teams to track lead quality and conversion performance.
Paid Advertising
- Manage PPC campaigns on Google Ads.
- Run social media advertising campaigns on Meta Business Suite.
- Monitor campaign budgets, CPL (Cost Per Lead), CTR, and ROI.
- Conduct audience targeting, retargeting, and remarketing campaigns.
SEO & Website Management
- Improve website rankings through on-page and off-page SEO.
- Perform keyword research focused on real estate searches.
- Optimize project pages, blogs, and landing pages.
- Coordinate website updates and content publishing.
Social Media Marketing
- Manage company profiles across social media platforms.
- Create engaging content including property listings, project updates, videos, and customer testimonials.
- Build brand awareness and community engagement.
- Monitor social media trends and competitor activities.
Content Marketing
- Develop content for blogs, project brochures, newsletters, and email campaigns.
- Create SEO-friendly content targeting property buyers and investors.
- Coordinate with graphic designers and video editors for marketing creatives.
Analytics & Reporting
- Track campaign performance using Google Analytics and CRM systems.
- Prepare weekly and monthly marketing performance reports.
- Analyze traffic, leads, conversion rates, and campaign effectiveness.
- Provide recommendations for campaign optimization.
Required Skills
- Real Estate Lead Generation
- Google Ads & PPC Campaign Management
- Social Media Advertising
- SEO & Local SEO
- Content Marketing
- Email Marketing
- Landing Page Optimization
- Google Analytics & Reporting
- CRM Management
- Strong Communication & Analytical Skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
- 1–5 years of experience in digital marketing, preferably in the real estate sector.
- Experience generating property leads and managing real estate campaigns.
- Certifications in Google Ads, Analytics, or Digital Marketing are preferred.
Key Performance Indicators (KPIs)
- Number of Qualified Leads Generated
- Cost Per Lead (CPL)
- Lead-to-Site Visit Ratio
- Lead-to-Sales Conversion Rate
- Website Traffic Growth
- Search Engine Rankings
- Social Media Engagement
- Return on Ad Spend (ROAS)
Preferred Tools
- Google Ads
- Google Analytics
- Meta Business Suite
- SEMrush
- Ahrefs
- Canva
- CRM platforms such as Salesforce or Zoho CRM
This JD can be customized for a Real Estate Digital Marketing Manager, Performance Marketing Specialist, or Real Estate Lead Generation Executive role.
contact details:-
Email: [email protected]
Mobile: +91 9771421028
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: Remote
