JOB DESCRIPTION – SOCIAL MEDIA MANAGER
Company: Amal Plywood / Era International
Department: Marketing
Position: Social Media Manager
Location: Athani, Kerala
Job Summary
We are looking for a creative and result-oriented Social Media Manager to manage and grow the company's digital presence across various social media platforms. The candidate will be responsible for content planning, social media marketing, lead generation, brand promotion, and engagement activities to increase visibility and sales.
Key ResponsibilitiesSocial Media Management
- Manage company social media accounts including Facebook, Instagram, YouTube, LinkedIn, and WhatsApp Business.
- Create and execute monthly social media content calendars.
- Schedule and publish posts, reels, stories, and promotional campaigns.
- Monitor and respond to comments, messages, and customer inquiries.
Content Creation & Branding
- Coordinate with graphic designers and video editors for content creation.
- Develop engaging content related to plywood, panels, louvers, interior products, and company activities.
- Ensure brand consistency across all platforms.
- Capture and share factory, showroom, customer project, and product-related content.
Digital Marketing
- Plan and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google.
- Generate quality leads through social media campaigns.
- Monitor campaign performance and optimize for better results.
- Coordinate with sales teams for lead follow-up and conversion tracking.
Analytics & Reporting
- Track social media performance metrics.
- Prepare weekly and monthly reports on reach, engagement, leads, and conversions.
- Analyze competitor activities and market trends.
- Suggest new strategies to improve brand visibility and customer engagement.
Website & Online Presence
- Update company website content when required.
- Manage Google Business Profile updates, reviews, and customer engagement.
- Improve online reputation and customer feedback management.
Skills Required
- Strong knowledge of Facebook, Instagram, YouTube, LinkedIn, and Google Business.
- Experience in Meta Ads and Google Ads.
- Basic knowledge of graphic design and video editing tools.
- Excellent communication and content-writing skills.
- Knowledge of lead generation and digital marketing strategies.
- Ability to analyze data and prepare reports.
Qualification
- Bachelor's Degree in Marketing, Business, Communication, or related field.
- Minimum 2 years experience in Social Media Management or Digital Marketing.
- Experience in building materials, plywood, interiors, furniture, hardware, or related industries preferred.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Growth in followers and engagement.
- Social media reach and impressions.
- Campaign ROI and conversion rates.
- Content posting consistency.
- Customer response time and engagement rate.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Work Location: In person
