Junior Digital Marketing (Ads) Specialist
Location: Bangalore, India Work Mode: Hybrid
Experience: 1-3 years
About the Role
We're looking for a performance-driven Digital Ads Specialist who understands that great advertising isn't just about launching campaigns — it's about creating measurable business impact. You'll work closely with our creative, marketing, and growth teams to build high-performing ad campaigns across both B2C and B2B SaaS channels, while maximizing the ROI of every creative asset.
If you're passionate about performance marketing, creative testing, data-driven optimization, and scaling growth through digital advertising, we'd love to meet you.
Key Responsibilities
- Plan, launch, manage, and optimize paid digital campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and other relevant platforms — tailored to both B2C and B2B SaaS audiences.
- Collaborate with the creative team to develop high-converting ad creatives, videos, landing pages, and campaign messaging suited to different buyer journeys.
- Drive creative testing strategies through continuous A/B testing of copy, visuals, CTAs, formats, and audience segments.
- Measure and improve creative ROI by analyzing engagement, conversion rates, CAC, CPL, ROAS, and pipeline contribution.
- Monitor campaign performance daily and optimize budgets to maximize marketing ROI.
- Build dashboards and generate actionable reports for marketing leadership.
- Partner with sales and marketing teams to ensure lead quality and campaign effectiveness, especially for B2B pipeline generation.
- Conduct audience research, competitor analysis, and market trend analysis to identify new growth opportunities across both consumer and business segments.
- Manage remarketing campaigns and full-funnel advertising strategies for both short-cycle B2C purchases and longer B2B sales cycles.
- Work with marketing automation and CRM platforms to improve attribution and campaign tracking.
- Stay updated with the latest digital advertising trends, AI marketing tools, and platform updates.
Required Skills & Qualifications
- 2+ years of experience in Digital Performance Marketing or Paid Advertising.
- Proven experience managing campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
- Strong understanding of both B2C marketing and B2B SaaS marketing and lead generation.
- Experience optimizing campaigns based on ROAS, CAC, CPL, CPA, and conversion metrics.
- Hands-on experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Strong analytical skills with expertise in campaign reporting and data interpretation.
- Experience collaborating with creative teams to improve ad performance.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Excellent communication and stakeholder management skills.
- Ability to manage multiple campaigns across different business models in a fast-paced environment.
Pay: From ₹240,000.00 per year
Application Question(s):
- How many years of relevant experience do you have ?
- What is your notice period?
Work Location: Hybrid remote in Bengaluru, Karnataka
