S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are a brand-focused distributor dedicated to bringing high-quality, affordable pet wellness solutions to every corner of India through General Trade, Modern Trade, and Alternative Trade channels. Our mission is simple yet powerful: to make premium pet hygiene care accessible to every pet parent, regardless of location.
In FMCG, BTL (Below-the-Line) refers to targeted, on-ground marketing and sales activation designed to directly engage consumers, drive product trials, increase retail visibility, and boost sales at the point of purchase. The Merchandiser Executive supports this on-the-ground effort by executing retail visibility, in-store demonstrations, dealer engagement, and merchandising activities across assigned outlets, reporting to the BTL Manager/Sales Officer.
KEY RESPONSIBILITIES 1. Consumer Activation Plan and execute product sampling campaigns. Conduct in-store demonstrations. Organise roadshows, kiosks, and mall activations. Manage promotional events. 2. Retail Visibility Ensure proper Point-of-Sale Material (POSM) placement. Monitor branding at retail outlets. Improve shelf visibility and merchandising. Coordinate display contests.
3. Trade Marketing Execute retailer incentive schemes. Support distributor promotions. Implement seasonal promotional campaigns. Coordinate dealer engagement activities. 4. Event Management Plan local marketing events. Coordinate with agencies and vendors. Manage event logistics. Ensure brand guidelines are followed. 5. Performance Tracking Measure campaign effectiveness. Analyse sales uplift. Prepare post-campaign reports. Recommend improvements. 6. Cross-functional Coordination Work closely with Sales teams. Coordinate with Brand Marketing. Liaise with Supply Chain for promotional materials. Support distributors and channel partners.
REQUIRED SKILLS Marketing Skills Trade marketing, consumer promotions, brand activation, merchandising, retail marketing, shopper marketing, event planning, product launch execution. Sales Skills Retail channel understanding, distributor management, dealer relationship management, sales promotion planning, market expansion, territory understanding. Analytical Skills ROI analysis, sales data interpretation, campaign performance measurement, budget tracking, Excel reporting, dashboard preparation. Communication Skills Vendor coordination, agency management, negotiation, presentation skills, retailer communication, stakeholder management. Project Management Skills Planning, scheduling, resource allocation, execution, time management, problem-solving. Digital Skills MS Excel (advanced), PowerPoint, Google Sheets, CRM tools, ERP (SAP/Oracle preferred), Soft Skills Leadership, creativity, decision-making, attention to detail, adaptability, teamwork, customer-centric mindset, ability to work under pressure.
PREFERRED EXPERIENCE • FMCG industry experience • Retail activation • Trade marketing • Distributor network management • Event execution • Consumer engagement campaigns • Merchandising experience • Field sales exposure
Work Location: In person
