Looking for a Retail Merchandising Growth Lead to lead the merchandising strategy for our Lenskart brand. This role is a replacement position, ensuring continuity and fresh leadership in our merchandising team. The Retail Merchandising Growth Lead will oversee product selection, pricing, and in-store presentation to drive sales and enhance the customer experience.
Key Responsibilities
Plan retail store-level product assortments that align with consumer cohorts at each location to drive higher same-store sales growth.
Ensure merchandising relevance to local demographics, optimizing conversion rates for footfall.
Analyze hyperlocal store catchments—understanding consumer demographics and product performance to tailor offerings.
Design overall store assortments for both existing and new stores, determining the right brand mix, category mix, and SKU mix to meet sales targets.
Collaborate with cross-functional teams to implement merchandising strategies that enhance the customer experience.
Team Culture & What Makes This Role Unique
Strategic + Operational: This role blends hands-on operational collaboration with long-term strategic thinking. You'll work daily with the operations team to drive revenue while designing scalable solutions.
Dynamic environment: The team thrives on real-time adaptation to changing consumer demands and a dynamic business landscape.
Technology meets business: You'll sit at the intersection of technology and merchandising, partnering closely with tech teams to leverage new tools.
Collaborative spirit: The culture encourages cross-functional collaboration, ensuring merchandising decisions are well-informed and impactful.
Must-Have Skills & Qualifications
Consumer-backward mindset: Ability to relate product relevance directly to consumer needs.
Strong data and analytics proficiency: Thorough understanding of data to inform merchandising decisions.
Comfort with new-age technology, including AI: Use technology to build scalable merchandising solutions.
Collaborative approach: Ability to partner with various business functions and adjust strategies based on feedback.
Strategic agility: Capable of modifying and pivoting strategies for each store catchment.
Ownership and drive: Proven ability to drive revenue with full accountability.
Influential leadership: Can leverage relationships and influence key levers to achieve results.
Minimum 4-5 years of experience leading merchandising or related functions, with proven ability to manage a sizable team.
Stakeholder management experience: Comfortable working with very senior stakeholders.
Educational background: A Master's degree is preferred; strong analytical and engineering backgrounds are a plus, particularly with experience driving P&L and revenue growth.
Nice-to-Have Skills
Advanced expertise in data analytics beyond the essentials, enabling deeper insights.
A structured problem-solving approach that drives innovation and efficiency in merchandising strategy.
Strong attention to detail and a process orientation to ensure consistency and quality in execution.
Location & Work Environment
Base Location: Company head office in Delhi NCR.
On-Site Presence: Frequent visits to stores are required to understand business context and consumer behavior.
Collaboration: Work closely from the office with operations and technology teams to drive scalable solutions.
This role involves a mix of on-site store visits and office collaboration, rather than remote work.
