Job Description: Performance Marketing Executive
Job Title: Performance Marketing Executive
Department: Growth & Marketing
Location: Connaught Place, Delhi
Employment Type: Full-time
About the Role
We are looking for a Performance Marketing Executive with hands-on experience in D2C or E-commerce brands. The candidate will be responsible for managing and optimizing paid marketing campaigns across digital platforms to drive online sales, customer acquisition, and revenue growth.
The ideal candidate should be data-driven, performance-focused, and passionate about scaling brands through digital advertising.
Key Responsibilities
- Execute and manage paid campaigns across Meta Ads, Google Ads, and other digital platforms.
- Monitor daily campaign performance and optimize campaigns based on ROAS, CAC, CTR, CPC, and conversions.
- Support customer acquisition and revenue growth initiatives for D2C/E-commerce brands.
- Create audience targeting, retargeting, and lookalike audience strategies.
- Coordinate with creative and content teams for ad copies, creatives, and campaign requirements.
- Conduct A/B testing for ads, creatives, and landing pages.
- Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and reporting dashboards.
- Assist in budget allocation and campaign scaling based on performance metrics.
- Stay updated with platform trends, ad policies, and industry best practices.
- Prepare weekly and monthly performance reports with insights and recommendations.
Requirements
- 1–3 years of experience in Performance Marketing, preferably in D2C or E-commerce.
- Hands-on experience with Meta Ads and Google Ads.
- Understanding of ROAS, CAC, conversion funnels, and campaign optimization.
- Familiarity with Google Analytics, Meta Pixel, and tracking setups.
- Strong analytical and problem-solving skills.
- Good communication and coordination abilities.
- Ability to manage multiple campaigns in a fast-paced environment.
Preferred Qualifications
- Experience working with Shopify or E-commerce brands.
- Knowledge of retention marketing and CRM tools is a plus.
- Certifications in Google Ads or Meta Blueprint preferred.
Key Skills
- Performance Marketing
- Meta Ads
- Google Ads
- Campaign Optimization
- ROAS & CAC Analysis
- Retargeting
- Analytics & Reporting
- E-commerce Growth
Pay: ₹20,000.00 - ₹30,000.00 per month
Application Question(s):
- What is your current in hand salary?
- What is your notice period?
Work Location: In person
